Cross-Cultural Technology Design

Erscheinungsjahr 2018
ISBN: 978-0-19-974476-3
Verlag: ACADEMIC

Buch, Englisch, 352 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 681 g

Reihe: Human Technology Interaction Series

The demand and opportunity for cross-cultural technology design is rapidly rising due to globalization. However, all too often resulting technologies are technically usable, yet cannot be immediately put to meaningful use by users in their local, concrete contexts. Support for concrete user activities is frequently missing in design, as support for decontextualized actions is typically the focus of design. Sun examines this disconnect between action and meaning in
cross-cultural technology design and presents an innovative framework, Culturally Localized User Experience (CLUE), to tackle this problem. Incorporating key concepts and methods from activity theory, British cultural studies, and rhetorical genre theory, the CLUE approach integrates action and meaning
through a dialogical, cyclical design process to design technology that engages local users within culturally meaningful social practices.
Illustrated with five in-depth case studies of mobile text messaging use by college students and young professionals in American and Chinese contexts spanning years, Sun demonstrates that a technology created for culturally localized user experience mediates both instrumental practices and social meanings. She calls for a change in cross-cultural design practices from simply applying cultural conventions in design to engaging with social affordances based on a rich understanding of
meaningful contextualized activity. Meanwhile, the vivid user stories at sites of technology-in-use show the power of "user localization" in connecting design and use, which Sun believes is essential for the success of an emerging technology like mobile messaging in an era of participatory culture.
This book will be of interest to researchers, students, practitioners, and anyone who wants to create culture-sensitive technology in this increasingly globalized world that requires advanced strategies and techniques for culturally localized, participatory design.

Zielgruppe

Sun's book is targeted at researchers, students, and practitioners.

Autoren/Hrsg.

Sun

Sun, Huatong

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Wissenssoziologie, Wissenschaftssoziologie, Techniksoziologie
• Mathematik | Informatik EDV | Informatik EDV & Informatik Allgemein Soziale und ethische Aspekte der EDV

Inhaltsverzeichnis

Part I Grounding
Chapter 1 Approaching Culture in Cross-Cultural Technology Design
Chapter 2 User Experience in Global Context
Chapter 3 Integrating Action and Meaning in Cross-Cultural Design
Chapter 4 CLUE as a Framework for Cross-Cultural User Experience Research
Part II Experiences
Chapter 5 Sophie's Story: New Chocolate at Work
Chapter 6 Lili's Story: Pure Water in Social Network
Chapter 7 Brian's Story: Conversations Carried through My Fingers
Chapter 8 Mei's Story: "Idioms Solitaire" Between Sports Fans
Chapter 9 Emma's Story: More than a Nice Gesture in a Technology-Mediated Life
Part III Implications
Chapter 10 Culturally Localized User Experience as Situated and Constructed
Chapter 11 Future Directions
Appendix A
Appendix B
Appendix C
Notes
References

Über Autor(innen)

Sun, Huatong
Huatong Sun is Assistant Professor of Digital Media Studies at the University of Washington Tacoma and Senior Research Fellow at the Armstrong Institute for Interactive Media Studies of Miami University.