Buch, Englisch, 617 Seiten, Format (B × H): 160 mm x 236 mm, Gewicht: 1092 g
Reihe: Knowledge and Information
A Strategic Guideline for the I-Commerce
Buch, Englisch, 617 Seiten, Format (B × H): 160 mm x 236 mm, Gewicht: 1092 g
Reihe: Knowledge and Information
ISBN: 978-3-11-023609-5
Verlag: De Gruyter
is a compendium of the i-commerce, the commerce with digital information, content as well as software. is a comprehensive overview of the state of the art of economic and information science endeavors on the markets of digital information. It provides a strategic guideline for information providers how to analyse their market environment and how to develop possible strategic actions. It is a book for information professionals, both for students of LIS (Library and Information Science), CIS (Computer and Information Science) or Information Management curricula and for practitioners as well as managers in these fields.
Zielgruppe
Academic and University Libraries, Information Science Academics; Students, Professionals especially for Library and Information Science, practitioners, managers of information providers