Buch, Englisch, 670 Seiten, Format (B × H): 219 mm x 274 mm, Gewicht: 1712 g
Buch, Englisch, 670 Seiten, Format (B × H): 219 mm x 274 mm, Gewicht: 1712 g
ISBN: 978-1-108-92122-0
Verlag: Cambridge University Press
This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023. This coursebook with digital accesss helps learners develop an understanding of business, and business related concepts, so they can progress through the Cambridge International syllabus with confidence. New features for the fourth edition include 'Business in Context' and 'Business in Action', which make use of local and global case studies as well as placing students in real-life business scenarios. There is also a preparing for assessment chapter alongside a wide variety of exam-style questions to help students prepare for their examination.
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Contents; Introduction; Introducing command words; Getting started with AS & A Level Business; Unit 1 Business and its environment; 1. Enterprise (AS level); 2. Business structure (AS level); 3. Size of business (AS level); 4. Business objectives (AS level); 5. Stakeholders in a business (AS level); 6. External influences on business activity (A level); 7. External economic influences on business activity (A level); 8. Business strategy (A level); 9. Corporate planning and implementation (A level); Unit 2 Human resource management; 10. Human resource management (AS level); 11. Motivation (AS level); 12. Management (AS level); 13. Organisational structure (A level); 14. Business communication (A level); 15. Leadership (A level); 16. Human resource management strategy (A level); Unit 3 Marketing; 17. The nature of marketing (AS level); 18. Market research (AS level); 19. The marketing mix – product and price (AS level); 20. The marketing mix – promotion and place (AS level); 21. Marketing analysis (A level); 22. Marketing strategy (A level); Unit 4 Operations management; 23. The nature of operations (AS level); 24. Inventory management (AS level); 25. Capacity utilisation and outsourcing (AS level); 26. Location and scale (A level); 27. Quality management (A level); 28. Operations strategy (A level); Unit 5 Finance and accounting; 29. Business finance (AS level); 30. Forecasting and managing cash flows (AS level); 31. Costs (AS level); 32. Budgets (AS level); 33. Financial statements (A level); 34. Analysis of published accounts (A level); 35. Investment appraisal (A level); 36. Finance and accounting strategy (A level); 37. Preparing for assessment; Glossary; Index; Acknowledgements.
