How to Plan and Execute Strategy

Erscheinungsjahr 2005
ISBN: 978-0-07-145604-3
Verlag: McGraw-Hill Education

Buch, Englisch, 64 Seiten, Format (B × H): 154 mm x 230 mm, Gewicht: 137 g

How to Plan and Execute Strategy provides you with 24 practical steps for devising, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook tells you what you need to do to:* Define your businesses * Understand your opportunities and threats * Set feasible goals and objectives * Create the strategies to achieve your objectives * Identify and set priorities * Write your business plan * Communicate the strategy and obtain commitment * Integrate across functions * Monitor results, evaluate, and reactSuccessful corporate strategy must be strong enough to meet the needs of the marketplace, yet flexible enough to quickly adapt when that marketplace changes. How to Plan and Execute Strategy outlines a field-proven framework you can follow to design and implement such a strategy and strengthen your organization's competitive advantage while ensuring buy-in and implementation by every worker, at every level.

Autoren/Hrsg.

Stettinius, Wallace

Wood, D. Robley

Doyle, Jacqueline

Colley, John

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien

Über Autor(innen)

Colley, John
John L Colley, Jr. is a professor at the University of Virginia's Darden Graduate School of Business Administration.

Stettinius, Wallace
Wallace Stettinius is a visiting lecturer at the University of Virginia's Darden Graduate School of Business Administration.

Doyle, Jacqueline
Jacqueline L Doyle is a visiting assistant Professor at the University of Virginia's Darden Graduate School of Business Administration.

Wood, D. Robley
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Wallace Stettinius, D. Robley Wood, Jr., Jacqueline Doyle, and John L. Colley, Jr. are graduate business professors with widespread management experience. They have authored and co-authored of a number of popular professional titles, including Corporate Governance, Corporate Strategy, and others.