Sterne Social Media Metrics

How to Measure and Optimize Your Marketing Investment
1. Auflage 2010
ISBN: 978-0-470-62258-2
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten, E-Book

Reihe: New Rules Social Media Series

The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, orvia distribution channels, what customers are saying about youonline is now more important than your advertising. Social media isno longer a curiosity on the horizon but a significant part of yourmarketing mix.
While other books explain why social media is critical and howto go about participating, Social Media Metrics focuses onmeasuring the success of your social media marketing efforts.Success metrics in business are based on business goals where famedoes not always equate to fortune. Read this book to determine:
* Why striving for more Twitter followers or Facebook friendsthan the competition is a failing strategy
* How to leverage the time and effort you invest in socialmedia
* How to convince those who are afraid of new things that socialmedia is a valuable business tool and not just a toy for theoverly-wired
Knowing what works and what doesn't is terrific, but only in aconstant and unchanging world. Social Media Metrics isloaded with specific examples of specific metrics you can use toguide your social media marketing efforts as new means ofcommunication.

Autoren/Hrsg.

Sterne, Jim

Weitere Mitwirkende

Scott, David Meerman

Inhaltsverzeichnis

Foreword.
Acknowledgments.
Introduction: Getting Started--Understanding theGround Rules.
Chapter 1 Getting Focused--Identifying Goals.
Chapter 2 Getting Attention--Reaching Your Audience.
Chapter 3 Getting Respect--Identifying Influence.
Chapter 4 Getting Emotional--Recognizing Sentiment.
Chapter 5 Getting Response--Triggering Action.
Chapter 6 Getting the Message--Hearing theConversation.
Chapter 7 Getting Results--Driving Business Outcomes.
Chapter 8 Getting Buy-In--Convincing Your Colleagues.
Chapter 9 Getting Ahead--Seeing the Future.
Appendix: Resources.
Index.

Über Autor(innen)

Jim Sterne produced the world's first "Marketing on theInternet" seminar series in 1994. Today, Sterne is aninternationally known speaker on digital marketing and customerinteraction and aconsultant to Fortune 500 companies and Internetentrepreneurs. He is founder of the eMetrics Marketing OptimizationSummit and cofounder of the Web Analytics Association.
For more information, please visit JimSterne.com.