Engaging Employees through Strategic Communication

Skills, Strategies, and Tactics
2. Auflage 2026
ISBN: 978-1-041-04831-2
Verlag: Taylor & Francis Ltd

Buch, Englisch, 278 Seiten, Format (B × H): 152 mm x 229 mm

The second edition of this text introduces key concepts, tools, strategies, measurement and reporting approaches for readers interested in pursuing entry or growth in internal/employee communication, change communications and employee engagement.

The book covers best practices in industry and practical theory and features case studies sourced from leading public relations and business communication organizations. It provides insights into the tools necessary to evaluate the impact of successful employee communications campaigns. This second edition’s updates include new chapters on artificial intelligence and crisis communications through the lens of employee communication, new case studies, new biographies and updated approaches to topics like DEI communications and change communications.

This book is essential reading for undergraduate and graduate students, academics, and practitioners in the fields of internal, corporate, and employee communication.

New to this edition, supporting online resources are available: test and quiz questions, discussion topics and slide decks for each chapter. Please visit www.routledge.com/9781041048305.

Zielgruppe

Postgraduate, Professional Practice & Development, and Undergraduate Advanced

Autoren/Hrsg.

Stemmle, Jon

Dollins, Mark

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

1. Defining Employee Communication and its History  2. What Makes Employee Communication Strategic?  3. Employee Communication Measurement  4. Change Communications  5. Influences On Employee Communication  6. Ethics and Employee Communication  7. Internal Audience Segmentation  8. Storytelling  9. Channel Auditing, Assessment and Actions  10. The Evolution of Employee Communication to Employee Engagement  11. Beyond Change: Other Employee Communication Roles  12. Competencies For Employee Communication  13. Executive Communication  14. Crisis Communication  15. Artificial Intelligence and Employee Communication

Über Autor(innen)

Mark Dollins is President of North Star Communications Consulting, USA.

Jonathan Stemmle is Professor of Strategic Communication in the Missouri School of Journalism at the University of Missouri, USA.