Steinhardt The Product Manager's Toolkit

Methodologies, Processes and Tasks in High-Tech Product Management
2010
ISBN: 978-3-642-04508-0
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 385 Seiten, eBook

Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager’s Toolkit" book provides a consistentandholistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Steinhardt, Gabriel

Inhaltsverzeichnis

BOOK INTRODUCTION PRODUCT MANAGEMENT CONCEPTS Who’s Driving Your Company Product Management Team Product Definition Team Crafting Market Requirements Concept of Marketing Value Marketing Model Extending Product Life Cycle Stages Blackblot Product Management Glossary PRODUCT MANAGER'S TOOLKIT PMTK INTRODUCTION PMTK Index PMTK Overview PMTK MODELS PMTK Core Models PMTK Action Model PMTK Flow Model PMTK Task Model PMTK Support Models PMTK Action Team Model PMTK Market Value Pricing Model PMTK Procedural Requirements Management Model PMTK Problem Echelon Model PMTK Product Tree Model Blackblot Concept Models Blackblot Product Management Team Model Blackblot Product Definition Team Model Blackblot Product Frames Model Blackblot Marketing Model PMTK TEMPLATES Product Planning PRM Market Requirements (Requirements Category) PRM Product Requirements (Requirements Category) PMTK Market Requirements (Requirements Category) PMTK Use Cases PMTK Product Roadmap Market Value PricingModel PMTK Win Loss Analysis Questionnaire (Win/Loss Analysis Category) PMTK Win Loss Analysis Report (Win/Loss Analysis Category) PMTK Customer Visit Product Marketing PMTK Business Case PMTK Competitor Analysis PMTK Product Comparison PMTK Corporate Mission PMTK Product Positioning PMTK Sales Axioms (Value Documents Category) PMTK PSFB (Value Documents Category) PMTK Unique Selling Proposition (Value Documents Category) PMTK Market Plan PMTK Company Profile (Marketing Communications Category) PMTK Product Backgrounder (Marketing Communications Category) PMTK Collateral Matrix (Marketing Communications Category) PMTK Press Release Questionnaire (Marketing Communications Category) PMTK Lead Generation (Sales Support Category) Process Efficiency PMTK Meeting Rules PMTK Management By Objectives PMTK Decision Making PMTK Deliverable Sign Off PMTK Generic Document PMTK Bundle Book PMTK Gap Analysis PMTK Performance Review PMTK Personnel Management PMTK Curriculum Vitae (Career Development Category) PMTK Professional Development Plan (Career Development Category) PMTK Role Descriptions (Team Management Category) PMTK Job Description (Team Management Category)

Leseproben

"Chapter 2 Product Management Team (S. 9-10)

Formalizing and Structuring the Responsibilities and Makeup of the Product Management Team

2.1 Introduction

The role of a product manager is challenging, complex, and often misunderstood. Across the high-tech industry, the product manager title is used in many ways to describe drastically different duties and responsibilities. Diverse interpretations regarding the role of the product manager have created for some an untenable situation where they struggle to define their own role. Properly defining and structuring the roles and responsibilities of the product management team will enable the team members to be more efficient and productive; leading to better revenues and higher-quality products that meet customer needs. This chapter explores the challenges faced by modern high-tech product managers and proposes a solution to formalize and structure the responsibilities and makeup of the product management team.

2.2 Your Role

Job titles are important and the role one plays in an organization is often identified by one’s job title. In most cases, job titles allow an observer to construe the role and scope of responsibilities associated with a specific job title, but often this is not the casewhen it comes to the world of product management.

The myriad of interpretations and diversity that surround productmanagement job titles, especially the productmanager title, make it very difficult to ascertain which roles and responsibilities are associated with a specific product management job title. Ask several product managers what their responsibilities are and you will get a variety of answers and descriptions. This situation can reach a point where several product managers working at the same company and department provide very different perspectives on their position.

Many people mistakenly accept a definition that presumes that product management is a collective term used to describe the broad sum of diverse activities performed in the interest of delivering a particular product to market. Such a broad definition, used by many companies today, is the root cause of much grief and problems because it lacks the professional focus needed to be successful, and allows virtually any product-related task to be assigned to the product manager."