The Product Manager's Toolkit®

Methodologies, Processes, and Tasks in Technology Product Management
2. Auflage 2017
ISBN: 978-3-319-49997-0
Verlag: Springer International Publishing

Buch, Englisch, 207 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 4675 g

Reihe: Management for Professionals

This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management.  It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management.  It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders.  The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Steinhardt, Gabriel

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Spitzentechnologiesektor
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Introduction.- Part I: Product Management Concepts.- Part II: Product Management Editorials.- Part III: Product Manager’s Toolkit® (PMTK).

Über Autor(innen)

Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity.  A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings.  Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.