Steele The Million Dollar Private Practice

Using Your Expertise to Build a Business That Makes a Difference
1. Auflage 2012
ISBN: 978-1-118-23458-7
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 288 Seiten, E-Book

Broaden your professional horizons, expand the scope of yourpractice, and create new revenue streams
You are uniquely gifted in your ability to ease suffering andenhance quality of life. You help solve profound human problems andrestore hope. Now, The Million Dollar Private Practicereveals how you can leverage your distinctive talents and expertiseto dramatically expand your professional and financialhorizons.
Building upon the premise that the key to building amillion-dollar practice is expanding your services from "one toone" to "one to many," renowned private practice developmentconsultant David Steele reveals his time-tested strategies fortransforming the ways you think and work. You'll discover howto:
* Choose your niche and "own" it
* Develop business models custom-tailored to your unique talentsand goals
* Create new systems, products, and services that make aconsiderable difference in your clients' lives
* Make "intangible" services tangible through branding andpackaging
* Create value through referral systems, affiliate programs, andjoint ventures
* Use creative marketing strategies designed for private practiceprofessionals
* Develop sales and enrollment strategies that dramatically boostyour client base
* Recruit, organize, motivate, and manage staff needed to buildand run a million-dollar practice
Demonstrating that profits need not be the enemy of ideals, thisinsightful guide to professional development is an importantresource for psychotherapists, family and marriage therapists,social workers, and all private practice professionals seekingcreative ways to attract new clients and build theirbusinesses.

Autoren/Hrsg.

Steele, David

Inhaltsverzeichnis

Preface vii
CHAPTER ONE
Is a Million Dollar Practice Right for You? 1
CHAPTER TWO
Your Mission and Message 41
CHAPTER THREE
Owning Your Niche: The Platinum Rule of
Marketing in Action 67
CHAPTER FOUR
How to Create Services, Products, and Programs
That Promote Change 101
CHAPTER FIVE
Creative Business Models and Service Delivery Systems 121
CHAPTER SIX
Creative Marketing 145
CHAPTER SEVEN
Making the Sale, Getting the Client 189
CHAPTER EIGHT
Building Your Million Dollar Practice 225
Epilogue 255
Afterword 265
Appendix: Selected Resources for Building Your Million Dollar Practice 267
About David Steele 269
Notes 271

Über Autor(innen)

DAVID STEELE is the founder and CEO of RelationshipCoaching Institute, the first and largest training firm of itskind. Over his thirty years in the field of mental health, he hashelped thousands of clients create successful practices, some ofwhich went on to build six- and seven-figure businesses. He is theauthor of numerous books and videos on practice management andrelationships.