Stay Google+ Marketing For Dummies

1. Auflage 2012
ISBN: 978-1-118-38142-7
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 336 Seiten, E-Book

Organize customers, craft targeted messages, or host Hangoutswith Google?s social network
Google+ is Google's social network that has the social mediaworld abuzz with excitement. With Google tools like YouTube,Picasa, Blogger, and Picnik being integrated with Google+,marketers will find Google+ is the best way to reach the long-timeusers of Google?s other tools. Google+ expert Jesse Stay shows youhow to create and maximize your Google+ presence to connect withyour customers.
* Explains how to sign up for your account and set up your brandprofile
* Shows you how to use Circles, craft targeted messages for theStream, and add multimedia features to your posts
* Helps you discover content and the value of the +1 button
* Shows you how to be mindful of SEO, so that your Google+ brandpage can be found
* Addresses using Google+ to launch a product or promote anevent
Confidently enter the exciting new Google+ social neighborhoodwith Google+ Marketing For Dummies.

Autoren/Hrsg.

Stay, Jesse

Inhaltsverzeichnis

Introduction 1
Part I: Seeing How Google+ Benefits Marketers 7
Chapter 1: A Marketer's Overview 9
Chapter 2: Getting Started with Google+ 25
Chapter 3: Discovering the "Plus" in Google+ 47
Chapter 4: Embracing the "Google" in Google+ 67
Part II: Fishing Where the Fish Are 83
Chapter 5: Outlining Your Strategy and Your Audience 85
Chapter 6: Building Your Google+ Page Presence and Profile103
Chapter 7: Building a Search Strategy 125
Chapter 8: Focusing on Real People and Relationships 145
Chapter 9: Utilizing Hangouts to Share Your Brand 157
Part III: Going from Fisher to Fish-Farmer 181
Chapter 10: Advertising with Social Ads 183
Chapter 11: Building Relationships Through Google CRM 199
Chapter 12: Building Website Authority 219
Part IV: Taking Google+ Further 239
Chapter 13: Measuring Google+ Activity 241
Chapter 14: Building Apps on Google+ 257
Part V: The Part of Tens 269
Chapter 15: Ten Ways to Add Value to Your Website Using Google+271
Chapter 16: Ten Good Google+ Business Practices281
Chapter 17: Ten Rules for Small-Business Success with Google+293
Index 303

Über Autor(innen)

Jesse Stay is a social media technologist, consultant, anddeveloper. Entrepreneur Magazine and Mashable have listedhim among the 10 entrepreneurs and 20 developers to follow onTwitter. Jesse is the author of Facebook Application DevelopmentFor Dummies and Google+ For Dummies, PortableEdition.