Customer Behaviour in eCommerce

Case Studies from the Online Grocery Market
1. Auflage 2023
ISBN: 978-3-031-23573-3
Verlag: Springer International Publishing

Buch, Englisch, 108 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 201 g

Reihe: SpringerBriefs in Business

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

Zielgruppe

Research

Autoren/Hrsg.

Starzyczná, Halina

Zapletalová, Šárka

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel

Über Autor(innen)

Šárka Zapletalová is Associate Professor at the Department of Business Economics and Management, School of Business Administration in Karviná, Silesian University in Opava (Czech Republic). She is the author of several professional publications and scholarly articles.

Halina Starzyczná is Associate Professor at the Department of Business Economics and Management, School of Business Administration in Karviná, Silesian University in Opava (Czech Republic). Her teaching and research interests focus on retail enterprises, management, and marketing of retail enterprises and concept CRM.