Buch, Englisch, 768 Seiten, Format (B × H): 180 mm x 254 mm, Gewicht: 1500 g
Reihe: Routledge Companions in Business, Management and Marketing
Buch, Englisch, 768 Seiten, Format (B × H): 180 mm x 254 mm, Gewicht: 1500 g
Reihe: Routledge Companions in Business, Management and Marketing
ISBN: 978-1-138-91959-4
Verlag: Taylor & Francis
Martin K. Starr and Sushil K. Gupta gather an international team of experts to provide researchers and students with a panoramic vision of the field. Divided into eight parts, the book presents the history of POM, and establishes the foundation upon which POM has been built while also revisiting and revitalizing topics that have long been essential. It examines the significance of processes and projects to the fundamental growth of the POM field. Critical emerging themes and new research are examined with open minds and this is followed by opportunities to interface with other business functions. Finally, the next era is discussed in ways that combine practical skill with philosophy in its analysis of POM, including traditional and nontraditional applications, before concluding with the editors’ thoughts on the future of the discipline.
Students of POM will find this a comprehensive, definitive resource on the state of the discipline and its future directions.
Zielgruppe
Postgraduate and Professional