SELLING TO AFFLUENT PB

Erscheinungsjahr 1997
ISBN: 978-0-07-061049-1
Verlag: McGraw-Hill

Buch, Englisch, 496 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 706 g

"I told you how to find them. Now learn how to sell them."
Dr. Thomas J. Stanley"Dr. Stanley's strategies consider the real needs of the high income professionalsneeds that go beyond any product or service. These needs are psychological and revolve around the recognition of the individual's extraordinary level of achievements. He provides some terrific insights as to how to solicit and maintain business by unconventional, but highly effective means".Carolyn J. Cole, Senior Vice President, Consumer Markets, Paine Webber, Inc."Must reading for anyone who is serious about building a career in sales to wealthy individuals."J. Arthur Urciuoli, Director of Marketing, Merrill Lynch"Selling to the Affluent is well written, relevant, and exciting; it presents an important complementary extension to Marketing to the Affluent."William D. Danko, Ph.D., Director, Executive Development Programs, School of Business, State University of New York

Autoren/Hrsg.

Stanley

Stanley, Thomas

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Über Autor(innen)

Stanley, Thomas
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