Spotts Marketing, Technology and Customer Commitment in the New Economy

Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference
1. Auflage 2014
ISBN: 978-3-319-11779-9
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 340 Seiten, eBook

Reihe: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

?This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges.   Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.? 

Zielgruppe

Research

Autoren/Hrsg.

Spotts, Harlan E.

Inhaltsverzeichnis

1;ACADEMY OF MARKETING SCIENCE;6
2;Acknowledgements;9
3;Preface;10
4;Academy of Marketing Science Distinguished Fellows;11
5;Reviewers;12
6;Session Chairs;19
7;Discussion Leaders;21
8;Panel Discussion Participants;22
9;Table of Contents;24
10;REALITY EDUCATION: THE MARKETING APPRENTICE Carol W. DeMoranville, Northern Illinois University,;35
10.1;ABSTRACT;35
10.2;INTRODUCTION;35
10.3;THE MARKETING APPRENTICE COURSE;35
10.3.1;Basic Course Structure;36
10.3.2;The Play;36
10.4;RESULTS;37
10.4.1;Keys to Success;38
10.4.2;Course Benefits;38
10.4.3;Surprises;37
10.5;LESSONS LEARNED/FUTURE PLANS;38
10.6;SUMMARY;39
10.7;REFERENCES;40
11;AN ASSESSMENT AND COMPARISON OF THE INTERNATIONAL MARKETING COURSE;41
11.1;ABSTRACT;41
11.2;REFERENCES;41
12;MARKETING METRICS: A PUSH FOR TEACHING THE VALUE OF MARKETING AS AN ASSET;42
12.1;ABSTRACT;42
12.2;INTRODUCTION;42
12.3;DISSEMINATION OF INFORMATION;43
12.4;THE STUDY;43
12.4.1;Results;43
12.4.2;Latent Profiles;44
12.5;DISCUSSION;45
12.6;REFERENCES;47
13;WEB SITE PERSONALIZATION AND PRIVACY CONCERN;48
13.1;ABSTRACT;48
13.2;INTRODUCTION;48
13.3;HYPOTHESIS DEVELOPMENT;49
13.4;METHOD;50
13.4.1;Procedure;50
13.4.2;The Manipulation;50
13.5;IMPLICATIONS FOR MARKETING KNOWLEDGE AND PRACTICE;51
13.6;REFERENCES;52
14;CONSUMERS’ ATTITUDES TOWARD REGULATION OF INTERNET AUCTION SITES: A THIRD PERSON EFFECT PERSPECTIVE;54
14.1;ABSTRACT;54
15;ASSESSING THE IMPACT OF CORPORATE CREDIBILITY AND TECHNOLOGY ACCEPTANCE ON ONLINE SHOPPING;55
15.1;ABSTRACT;55
16;INTERGENERATIONAL PERCEPTIONS OF MALLS: A COMPARISON BETWEEN MOTHERS AND THEIR ADOLESCENT DAUGHTERS;56
16.1;ABSTRACT;56
16.2;INTRODUCTION;56
16.3;HYPOTHESES;56
16.4;RESULTS;56
17;PERCEIVED RETAIL DISPARITY IN MIDDLE-INCOME AFRICAN AMERICAN AND WHITE NEIGHBORHOODS: AN EXPLORATORY INVESTIGATION;57
17.1;ABSTRACT;57
18;BEYOND THE MARRIAGE METAPHOR: A NEW PRODUCT DEVELOPMENT FRAMEWORK FOR KEY ACCOUNT MANAGEMENT;58
18.1;ABSTRACT;58
19;BUSINESS-TO-CONSUMER SELLING TEAMS;59
19.1;ABSTRACT;59
20;AN EMPIRICAL INVESTIGATION OF SOME CRITICAL SUCCESS FACTORS TO IMPROVE SALES UNIT EFFECTIVENESS;60
20.1;ABSTRACT;60
21;THE MODERATING ROLE OF TRUST IN DETERMINING INTER-FIRM GOVERNANCE MECHANISM AND PERCEIVED PERFORMANCE;61
21.1;ABSTRACT;61
22;MULTIPLE LEVELS OF TRUST AND DEPENDENCE ON SUPPLIER-DISTRIBUTOR COORDINATION: AN EMPERICAL TEST;62
22.1;ABSTRACT;62
23;FORMULATING LOYALTY ATTRIBUTES IN B2B FAILURE/RECOVERY EPISODES: THE IMPACT OF QUALITY, SERVICE RECOVERY, RELATIONSHIP SATISFACTION AND TRUST;63
23.1;ABSTRACT;63
24;EFFECTS OF COUPONS ON CONSUMER PURCHASE BEHAVIOR: A META-ANALYSIS;64
24.1;ABSTRACT;64
25;ANTECEDENTS OF CONSUMER PERCEPTION AND PURCHASE OF FOREIGN PRODUCTS;65
25.1;ABSTRACT;65
25.2;REFERENCES;65
26;NIHONMACHI: THE CONSUMPTION OF JAPANTOWN, SAN FRANCISCO;66
26.1;ABSTRACT;66
27;LIFESTYLES, ATTITUDES AND MEDIA HABITS OF THE NET GENERATION IN BANGLADESH;67
27.1;ABSTRACT;67
27.2;INTRODUCTION;67
27.3;THE NET GENERATION: A DIFFERENT BREED;67
27.4;RESEARCH METHODOLOGY AND DATA ANALYSIS;68
27.5;RESULTS;68
27.5.1;Attitudes toward Advertising;69
27.5.2;Current Media Habits;69
27.5.3;Sources of Product Information;70
27.6;IMPLICATIONS, LIMITATIONS AND FUTURE RESEARCH;70
27.7;REFERENCES;71
28;Foreign Made Products: The Effect of Stereotypes and Consumer Involvement;73
28.1;ABSTRACT;73
29;CONSUMER RESPONSES TO SEXUAL APPEAL IN CROSS-CULTURAL ADVERTISEMENTS: THE MODERATING ROLE OF CULTURAL VALUE ORIENTATIONS;74
29.1;ABSTRACT;74
30;THE PURSUIT OF HAPPINESS: WHAT DOES IT MEAN TO MARKETERS?;75
30.1;REFERENCES;75
31;CAUSE-BRAND ALLIANCES: CONSUMERS PURCHASE CAUSE-RELATED PRODUCTS TO FEEL GOOD!;76
32;EVERY DAY QUALITY OF LIFE: ARE TRADITIONAL MARKETING MODELS INCOMPLETE?;77
32.1;REFERENCES;77
33;CUSTOMER PERCEPTIONS OF BANK SERVICE DELIVERY TECHNOLOGIES IN THE UNITED STATES AND ENGLAND;78
33.1;ABSTRACT;78
33.2;INTRODUCTION;78
33.3;METHODOLOGY AND PRESENTATION PF FINDINGS;78
33.4;REFERENCES;78
34;SERVICE INNOVATIVENESS AND PATRONAGE INTENTION: THE SIMULTANEOUS IMPACTS OF SERVICE CHARACTERISTICS AND CONSUMER INNOVATIVENESS;79
34.1;ABSTRACT;79
35;USING THE VOICE-OF-THE-CUSTOMER TO DETERMINE THE CONNECTION BETWEEN SERVICE AND RELATIONSHIP ATTRIBUTES, SATISFACTION, AND RETENTION;80
35.1;ABSTRACT;80
36;SMALL BUSINESS STRATEGIC NETWORKING: IMPACTS AND OUTCOMES;81
36.1;ABSTRACT;81
37;THE ROLE OF COMPLEMENTARY ASSETS IN THE INCUMBENTS’ RETALIATION DURING TECHNOLOGICAL SUBSTITUTION: THE CASE OF ELECTRONIC CALCULATORS;83
37.1;ABSTRACT;83
37.2;INTRODUCTION;83
37.3;DEFINITIONS;83
37.3.1;Radical Innovation;83
37.3.2;Incumbents Market Position;84
37.3.3;Complementary Assets;84
37.4;HYPOTHESES DEVELOPMENT;84
37.5;MODEL DEVELOPMENT;85
37.6;SAMPLE;86
37.7;RESULTS;86
37.8;DISCUSSION AND CONCLUSION;86
37.9;REFERENCES;88
38;INACTIVITY WITHIN RELATIONSHIPS;89
38.1;ABSTRACT;89
38.2;INTRODUCTION;89
38.3;CONCEPTUAL FRAMEWORK;89
38.4;PERSPECTIVES ON DEVELOPING RELATIONSHIPS;90
38.5;AN EXPANDED MODEL OF RELATIONSHIPS;90
38.5.1;Relationship Actualisation;91
38.5.2;Relationship Inactivity;91
38.5.3;De-actualized Phase;92
38.6;CONCLUSIONS;92
38.7;REFERENCES;94
39;STORE ENVIRONMENT AND IMPULSE BUYING BEHAVIOR: A SUPER-MARKET PERSPECTIVE;96
39.1;INTRODUCTION;96
39.2;CONCEPTUAL FRAMEWORK AND HYPOTHESES;96
39.3;METHODOLOGY;96
39.4;RESULTS AND DISCUSSION;96
40;OFFLINE AND ONLINE ATMOSPHERICS: TOWARD A TYPOLOGY OF ONLINE ENVIRONMENTAL CUES;97
40.1;ABSTRACT;97
40.2;INTRODUCTION;97
40.3;CONCEPTUAL BACKGROUND;97
40.3.1;In-Store and Online Atmospherics;97
40.3.2;Five Senses;98
40.3.3;Design Layout and Use of Space;98
40.3.4;Symbols and Artifacts;99
40.4;MANAGERIAL IMPLICATIONS;99
40.5;CONCLUSION;100
40.6;APPRENDIX;100
40.7;REFERENCES;101
41;A BEHAVIORAL MODEL FOR BOTH REAL STORES AND VIRTUAL STORES ON THE INTERNET;103
41.1;ABSTRACT;103
41.2;INTRODUCTION;103
41.3;THEORETICAL BACKGROUND: CONCEPTION OF THE BEHAVIORAL MODEL;103
41.4;METHOD AND MAJOR RESULTS;104
41.4.1;Test of the Behavioral Model for Real Stores in the U.S., Germany and France;105
41.4.2;Test of the Applicability of the Behavioral Model to Virtual Stores;105
41.4.3;Differences between the Causal Models for Real Store Design and Virtual Store Design;105
41.4.4;IMPLICATIONS AND DIRECTIONS FOR FURTHER RESEARCH;106
41.4.5;REFERENCES;109
42;A STRUCTURAL GUIDE TO INTERVIEWING AS QUALITATIVE MARKETING RESEARCH: THE THREE INTERVIEW SERIES MODEL;111
42.1;ABSTRACT;111
42.2;INTRODUCTION;111
42.3;THE PURPOSE OF INTERVIEWING;111
42.4;PLANNING AND OTHER CONSIDERATIONS;112
42.5;THE THREE-INTERVIEW SERIES;112
42.6;RESPECT THE STRUCTURE;112
42.7;INTERVIEWS TIMELINE;112
42.8;VALIDITY, RELIABILITY, PRACTICE THE PROCESS;113
42.9;INTERVIEWING TECHNIQUE;113
42.10;CONCLUSION;114
42.11;LIMITATIONS AND FUTURE RESEARCH;114
42.12;REFERENCES;115
43;SOURCES OF PERSUASION: A FRAMEWORK FOR ONLINE TRUST FORMATION DURING INFORMATION SEARCH;116
43.1;ABSTRACT;116
43.2;INTRODUCTION;116
43.3;RESEARCH OBJECTIVES;116
43.4;THEORETICAL FRAMEWORK;116
43.4.1;Models of Belief Formation;116
43.4.2;Kelley’s Covariate Attribution Theory;116
43.4.3;Elaboration Likelihood Model;117
43.5;TRUST BELIEF FORMATION INTEGRATED CONCEPTUAL FRAMEWORK;117
43.5.1;DISCUSSION;117
43.5.2;REFERENCES;119
44;COUNTRY-OF-ORIGIN BIAS: A LITERATURE REVIEW AND PRESCRIPTION FOR THE GLOBAL WORLD;120
44.1;ABSTRACT;120
44.2;INTRODUCTION;120
44.3;ACADEMIC ROOTS OF COO;120
44.4;BILKEY AND NES (1982);121
44.5;MODERN COO RESEARCH;122
44.6;RESEARCH PROPOSALS;125
44.7;CONCLUSION AND MANAGERIAL IMPLICATIONS;126
44.8;REFERENCES;129
45;INVESTIGATING INDIVIDUAL DIFFERENCES IN CUSTOMER COMPLAINT BEHAVIOR: TOWARDS A COMPREHENSIVE CONCEPTUAL FRAMEWORK;131
45.1;INTRODUCTION;131
45.2;CONCEPTUAL FRAMEWORK AND HYPOTHESES;131
45.3;METHODOLOGY;131
45.4;RESULTS AND DISCUSSION;131
46;ORGANISATIONAL LEARNING PROFILES: IMPLICATIONS FOR INNOVATION AND PERFORMANCE;132
46.1;ABSTRACT;132
46.2;INTRODUCTION;132
46.3;DIMENSIONS OF LEARNING ORIENTATION;132
46.3.1;Commitment to Learning;132
46.3.2;Open Mindedness;132
46.3.3;Vision sharing;133
46.4;THE RELATIONSHIP BETWEEN ORGANISATIONAL LEARNING AND INNOVATION, OPERATIONAL EFFICIENCY AND ORGANISATIONAL PERFORMANCE;133
46.4.1;Innovation;133
46.4.2;Operational efficiency;133
46.4.3;Organisational performance;133
46.5;METHODOLOGY, SAMPLE AND INSTRUMENT DEVELOPMENT;133
46.5.1;Data Collection;133
46.5.2;Instrument development;134
46.5.3;Data Analysis;134
46.6;RESULTS AND DISCUSSION;134
46.7;REFERENCES;137
47;ANTECEDENTS OF ORGANIZATIONAL LEARNING IN FAST-GROWTH FIRMS;138
47.1;ABSTRACT;138
47.2;INTRODUCTION;138
47.2.1;Fast Growth Firms;138
47.2.2;Organizational Learning;138
47.3;METHODOLOGY;139
47.3.1;Participants;139
47.3.2;Procedure;139
47.4;RESULTS AND DISCUSSION;139
47.4.1;Leadership Think;139
47.4.2;Recruitment;140
47.4.3;Organizational Culture;140
47.5;IMPLICATIONS FOR MANAGERS AND RECOMMENDATIONS FOR FUTURE RESEARCH;141
47.6;REFERENCES;142
48;MISCALIBRATION AS A SUBSTITUTE FOR STRATEGY IN HIGH VELOCITY ENVIRONMENTS;144
48.1;ABSTRACT;144
49;A MODEL OF SALESPERSON SATISFACTION/DISSATISFACTION EVOLUTION PROCESS: THE ROLES OF EXPECTATIONS, DISCONFIRMATIONS, ATTRIBUTIONS, AND EQUITY PERCEPTIONS;145
49.1;ABSTRACT;145
50;AN EXPLORATORY STUDY OF CHINESE SALESPERSONS’ DISPOSITIONAL ORIENTATIONS;146
50.1;ABSTRACT;146
50.2;INTRODUCTION;146
50.3;SALESPERSON ORIENTATIONS;146
50.3.1;SOCO;146
50.3.2;Learning and Performance Orientations;147
50.4;CHINESE CULTURAL INFLUENCES;147
50.5;METHOD;148
50.5.1;Measures;148
50.6;RESULTS;148
50.7;DISCUSSION;149
50.8;LIMITATIONS AND DIRECTIONS FOR FUTURE RESEARCH;150
50.9;REFERENCES;151
51;THE RELATIVE IMPACT OF IMPORTANT SALES PRESENTATION SKILLS UPON INDUSTRIAL SALESPERSON JOB PERFORMANCE;152
51.1;INTRODUCTION;152
51.2;THE HYPOTHESIZED MODEL;152
51.3;RESEARCH METHOD AND RESULTS;152
51.4;DISCUSSION;152
52;ONLINE EVALUATION OF APPAREL PRODUCTS AS PART OF FEMALE CONSUMERS’ DECISION-MAKING PROCESSES;153
52.1;ABSTRACT;153
52.2;INTRODUCTION;153
52.3;METHODOLOGY;154
52.3.1;Sampling;154
52.3.2;Data Collection and Analysis;154
52.4;RESULTS;154
52.4.1;The Role of Online Evaluation of the Dimensions of Apparel Products in Consumers’ Decision-making Processes;154
52.4.2;Other Factors Influencing the Online Consumer’s Evaluation of Apparel Products;155
52.5;CONCLUSIONS AND MANAGERIAL IMPLICATIONS;156
52.6;REFERENCES;157
53;ADAPTING A COMPREHENSIVE PHYSICAL STORE ENVIRONMET AND PATRONAGE MODEL TO EXAMINE ONLINE STORE ENVIRONMENT AND PATRONGE INTENTIONS;158
53.1;ABSTRACT;158
54;RURAL COLLEGE STUDENTS’ OUTSHOPPING FOR APPAREL PRODUCTS;159
54.1;ABSTRACT;159
54.2;INTRODUCTION;159
54.3;LITERATURE REVIEW;159
54.4;METHODOLOGY;160
54.5;RESULTS AND DISCUSSIONS Sample Profile;160
54.5.1;Sample Profile;160
54.5.2;Attitudes toward Local Shopping for Apparel Products;160
54.5.3;Local Shopping Vs. Outshopping for Apparel Products;161
54.5.4;College Students’ Attitudes toward Local Shopping for Apparel Products and their Outshopping Behavior;161
54.5.5;Shopping Enjoyment and College Students Outshopping Behavior;162
54.6;CONCLUSIONS;162
54.7;REFERENCES;164
55;THE LEGAL PARAMETERS OF DECEPTION IN ADVERTISING: A CONTENT ANALYSIS;165
55.1;ABSTRACT;165
55.2;INTRODUCTION;165
55.3;CONCLUSIONS;165
56;TOWARD AN UNDERSTANDING OF CONSUMERS' PERCEPTIONS OF WIRELESS ADVERTISING;166
56.1;ABSTRACT;166
57;DO EMOTIONAL INTERNET ADVERTISEMENTS EVOKE SIMILAR PSYCHOLOGICAL REACTIONS THAN EMOTIONAL PRINT ADVERTISEMENTS? RESULTS OF AN EXPERIMENT TESTING THE INFLUENCE OF THE ADVERTISING MEDIUM ON THE CONSUMER;167
57.1;ABSTRACT;167
57.2;INTRODUCTION;167
57.3;THEORY;167
57.4;METHOD;168
57.5;RESULTS;169
57.6;DISCUSSION AND IMPLICATIONS;170
57.7;REFERENCES;174
58;RELATIONSHIP STRENGTH AND QUALITY IN INDUSTRIAL SERVICES: A GLOBAL EMPIRICAL STUDY;175
58.1;ABSTRACT;175
59;TURKISH CONSUMERS’ SERVICE QUALITY PERCEPTIONS AND SATISFACTION IN RETAIL BANKING;176
59.1;ABSTRACT;176
59.2;INTRODUCTION;176
59.2.1;Retail Banking in Turkey;176
59.3;RESEARCH DESIGN;177
59.3.1;Instrument;177
59.3.2;Sampling and Data Collection;177
59.4;ANALYSES;177
59.5;CONCLUSION AND DISCUSSION;178
59.6;REFERENCES;180
60;CONSUMER SATISFACTION-LOYALTY LINK: A SOCIAL EXCHANGE PERSPECTIVE;182
60.1;ABSTRACT;182
61;WHICH IDEAS SHOULD BE HELD UNDER THE TERM “LOYALTY”?;183
61.1;ABSTRACT;183
61.2;INTRODUCTION;183
61.3;CONCEPTUAL BACKGROUND;183
61.4;METHODOLOGY;183
61.4.1;Data Analysis;184
61.5;RESULTS AND DISCUSSION;184
61.6;CONCLUSIONS, LIMITATIONS AND MANAGERIAL IMPLICATIONS;185
62;IT SOLUTIONS THAT FOSTER RELATIONSHIP EQUITY IN CUSTOMER RELATIONSHIP MANAGEMENT (CRM);189
62.1;ABSTRACT;189
62.2;INTRODUCTION;189
62.3;CUSTOMER RELATIONSHIP MANAGEMENT – WHY GO THERE?;189
62.4;CUSTOMER RELATIONSHIP MANAGEMENT (CRM) – WHAT IS IT?;189
62.5;HOW DOES CUSTOMER RELATIONSHIP MANAGEMENT WORK?;190
62.6;WHAT CUSTOMER RELATIONSHIP MANAGEMENT TOOLS ARE AVAILABLE?;191
62.7;CUSTOMER RELATIONSHIP MANAGEMENT TOOLS – ARE THEY EFFECTIVE?;192
62.8;CONCLUSION;192
62.9;REFERENCES;195
63;UNDERSTANDING CONSUMERS’ TECHNOLOGY ADOPTION: A MICRO-CULTURAL PERSPECTIVE ON INTERNET RETAIL TRANSACTIONS;196
63.1;ABSTRACT;196
63.2;INTRODUCTION;196
63.3;CONCEPTUAL DEVELOPMENT;197
63.4;RESEARCH METHODOLOGY;198
63.5;CONCLUSION;198
63.6;REFERENCES;199
64;SPECIAL SESSION: STORE IMAGE – THEORY, RESEARCH AND REALITY: A SOUTH AFRICAN PERSPECTIVE STORE IMAGE ATTRIBUTES THEORY: LINDQUIST REVISITED;201
64.1;ABSTRACT;201
64.2;INTRODUCTION;201
64.3;RESULTS;201
64.4;CONCLUSION;201
64.5;REFERENCES;201
65;SPECIAL SESSION: STORE IMAGE – THEORY, RESEARCH AND REALITY: A SOUTH AFRICAN PERSPECTIVE CONSUMER PERCEPTIONS OF STORE IMAGE ATTRIBUTES;202
65.1;ABSTRACT;202
65.2;INTRODUCTION;202
65.3;RESEARCH PROBLEM AND OBJECTIVES;202
65.4;METHODOLOGY;202
65.5;RESULTS AND CONCLUSION;202
65.6;REFERENCES;202
66;SPECIAL SESSION TOPIC: STORE IMAGE – THEORY, RESEARCH AND REALITY: A SOUTH AFRICAN PERSPECTIVE - TRANSFORMATION OF PEP;203
66.1;ABSTRACT;203
66.2;INTRODUCTION;203
66.3;CASE STUDY;203
66.4;RESULTS;203
66.5;CONCLUSION;203
66.6;REFERENCES;203
67;BRANDING CORPORATE PHILANTHROPY;204
67.1;ABSTRACT;204
68;CONSUMER AUTHORIZATION: ACQUIESCING TO INFORMED CONSENT IN HIGH RISK SITUATIONS;205
68.1;ABSTRACT;205
68.2;INTRODUCTION;205
68.3;INFORMED CONSENT;205
68.4;ACQUIESCENCE;205
69;THE IMAGE CONGRUENCE HYPOTHESIS: A META-ANALYTIC REVIEW;207
69.1;ABSTRACT;207
70;CONSUMER, REGULATORY AND COMPETITION POLICY ISSUES IN THE GLOBAL AIRLINE INDUSTRY: AN EXPLORATORY ANALYSIS IN ALLIANCES AND MERGERS;208
70.1;ABSTRACT;208
71;BURNING FOR FUN OR MONEY: ILLICIT CONSUMER BEHAVIOR IN A CONTEMPORARY CONTEXT;209
71.1;ABSTRACT;209
72;THE ROLE OF SELF-EFFICACY IN PREDICTING TECHNOLOGY ACCEPTANCE;210
72.1;ABSTRACT;210
72.2;INTRODUCTION;210
72.3;DISCUSSION;210
73;WORD OF MOUSE: EXPLORING CROSS-NATIONAL OPINION LEADERSHIP ON THE WEB;211
73.1;ABSTRACT;211
74;FROM GOUGING OUT EYES TO THE MARK OF THE BEAST: AN EXPLORATORY INVESTIGATION INTO CONSUMER CONCERNS ABOUT IDENTIFICATION TECHNOLOGY;212
74.1;ABSTRACT;212
75;DEVELOPMENT PROSPECTS IN E-MAIL-MARKETING – CONCEPTION AND LATEST EMPIRICAL FINDINGS;213
75.1;ABSTRACT;213
75.2;INTRODUCTION;213
75.3;INTEGRATED (DIALOGUE-)MARKETING AS CATEGORICAL IMPERATIVE IN CRM;213
75.4;SYSTEMATISATION OF INSTRUMENTS IN E-MAIL-MARKETING;213
75.5;ACTIVE E-MAIL-MARKETING IN THE PROCESS OF STANDARD COMMUNICATION;214
75.6;EXPECTANCY OF E-MAIL-MARKETING;214
75.7;INVESTIGATION OF SALES ORIENTED E-MAIL NEWSLETTERS;215
75.8;THESIS FOR FURTHER DEVELOPMENT OF E-MAIL-MARKETING;215
75.9;REFERENCES;217
76;HIDDEN DATA QUALITY PROBLEMS IN CRM IMPLEMENTATION;218
76.1;ABSTRACT;218
76.2;INTRODUCTION;218
76.3;LITERATURE REVIEW;218
76.4;RESEARCH METHODOLOGY;219
76.5;FINDINGS AND DISCUSSION;219
76.5.1;Example One: Difficulties Matching Customers;220
76.5.2;Example Two: Data Entry in Call Centre;220
76.5.3;Example 3: Data Entry via the Web;221
76.6;CONCLUSION AND FURTHER RESEARCH;221
76.7;REFERENCES;223
77;DETERMINANT FACTORS ON THE SUCCESS OF ADOPTION OF B2BEC FOR MANUFACTURERS (SMEs) IN SINGAPORE;224
77.1;ABSTRACT;224
77.2;INTRODUCTION;224
77.3;BACKGROUND;224
77.4;CONCEPTUAL MODEL;225
77.4.1;Data Collection;225
77.4.2;Dependent Variable: Success of Adoption;225
77.4.3;Independent Variable;225
77.5;RESULTS;226
77.6;CONCLUSIONS;226
77.7;MANAGERIAL IMPLICATION;226
77.8;LIMITATION OF RESEARCH AND FUTURE RESEARCH;227
77.9;REFERENCES;228
78;AN EXPLORATION OF THE ROLE OF MOTIVATION IN THE INFORMATION SEARCH STAGE OF E-SHOPPING.;229
78.1;ABSTRACT;229
79;PSYCHOMETRIC PROPERTIES OF THE SCHLINGER VIEWER RESPONSE PROFILE: EVIDENCE FROM A LARGE SAMPLE;230
79.1;ABSTRACT;230
80;TOWARDS AN INTEGRATIVE PERSPECTIVE FOR MEASURING BRAND EQUITY: IMPLICATIONS FOR BRAND PORTFOLIO MANAGEMENT;231
80.1;ABSTRACT;231
81;ONE WORLD ORDER: MARKETING THE GLOBE WITH THE CULTURAL ACCEPTANCE METER;232
81.1;ABSTRACT;232
81.2;INTRODUCTION;232
81.3;GLOBALIZATION DEFINED;232
81.4;THE PROBLEM;233
81.5;THE SOLUTION;234
81.6;FURTHER RESEARCH;236
81.7;CONCLUSION;236
81.8;REFERENCES;237
82;MARKETING SOUNDNESS IN WOMEN OWNED SMALL ENTERPRISES IN INDIA: A FIRST LEVEL ANALYSIS;238
82.1;ABSTRACT;238
82.2;INTRODUCTION;238
82.3;REVIEW OF LITERATURE;238
82.4;OBJECTIVES OF THE STUDY;239
82.5;METHODOLOGY;239
82.6;DISCUSSION AND ANALYSIS;239
82.6.1;I. Women Entrepreneur’s Response To Complaints;239
82.6.2;II. Women Entrepreneur’s Response To The Customer’s Switching To Other Brands.;240
82.6.3;III. Women Entrepreneur’s Understanding Of Consumer Parameters In Defining The Quality Of Their Product.;240
82.6.4;IV. Women Entrepreneur’s Knowledge About Their Competitors.;240
82.6.5;V. Women Entrepreneur’s Knowledge About Their Final Consumers And Their Requirements.;240
82.7;FINDINGS OF THE STUDY;241
82.8;REFERENCES;243
83;PILFERING GRADES: AN EXPLORATORY STUDY INTO CLASSROOM CHEATING USING SHOPLIFTING THEORY;244
83.1;ABSTRACT;244
83.2;METHODOLOGY AND RESULTS;244
84;TAX EXEMPTION AS A MARKETING TOOL: THE IRISH REPUBLIC AND PROFITS DERIVED FROM ARTISTIC CREATIVITY;245
84.1;ABSTRACT;245
84.2;INTRODUCTION;245
84.2.1;Pre-Christian Ireland;245
84.2.2;Early Christian Ireland;245
84.2.3;Ireland Under the British;245
84.2.4;Modern Ireland: The Development of the Current Situation;245
84.2.5;The Irish Extension of the Benefits Derived from Copyright;246
84.2.6;Mechanics of Acquiring and Keeping the Exemption;246
84.2.7;The Marketplace Effect of the Artists’ Exemption – Population Change;247
84.2.8;The Marketplace Effect of the Artists’ Exemption -- the Software Industry;248
84.3;CONCLUSION;249
84.4;REFERENCES;249
85;MODELING DYNAMIC SOFTWARE SAMPLING STRATEGIES;250
85.1;ABSTRACT;250
86;ATTENTION TRACKING: A COST-EFFECTIVE METHOD TO TRACK CUSTOMER ATTENTION;251
86.1;ABSTRACT;251
87;EXPLORING THE PURCHASING MOTIVATIONS OF GNERATION Y;252
88;STIGMATIZED PRODUCTS: FOSTERING DISCOURSE ON THOSE “PRODUCTS I WOULD NEVER BE CAUGHT DEAD BUYING!”;253
88.1;ABSTRACT;253
88.2;INTRODUCTION;253
88.3;STIGMA: A DISCUSSION;253
88.4;A CONCEPTUAL MODEL;254
88.4.1;Need for social approval;254
88.4.2;Social setting;256
88.4.3;Social presence;256
88.5;DISCUSSION;257
88.6;REFERENCES;258
89;MULTIPLE ATTITUDE FUNCTIONS SERVED BY PRODUCTS: CONSUMER BEHAVIOR IMPLICATIONS;260
89.1;ABSTRACT;260
90;IMPLICATIONS OF SERVICE PROVIDER INNOVATIVENESS AND INNOVATION CAPABILITY IN STRATEGIC OUTSOURCING AGREEMENTS;261
90.1;ABSTRACT;261
90.2;INTRODUCTION;261
90.3;CONCEPTUAL MODEL;261
91;HOW DOES INVESTMENT BANK REPUTATION INFLUENCE M&A DEAL CHARACTERISTICS? A CONCEPTUAL MODEL AND RESEARCH PROPOSITIONS;262
91.1;ABSTRACT;262
91.2;INTRODUCTION;262
91.3;HOW DO INVESTMENT BANK’S COMPETE?;262
91.4;INVESTMENT BANK REPUTATION – M&A LINK;262
91.5;CONCEPTUAL FRAMEWORK;263
91.6;RESEARCH PROPOSITIONS;263
91.7;DISCUSSION;264
91.8;REFERENCES;266
92;OFFSHORE OUTSOURCING OF CUSTOMER SERVICES AND CONSUMER BEHAVIOR: TOWARDS A COMPREHENSIVE CONCEPTUAL FRAMEWORK;268
92.1;INTRODUCTION;268
92.2;CONCEPTUAL FRAMEWORK AND HYPOTHESES;268
92.3;METHODOLOGY;268
92.4;RESULTS AND DISCUSSION;268
93;MODELING INTERNATIONAL MARKET DEVELOPMENT:;269
93.1;ABSTRACT;269
94;FOREIGN MADE PRODUCTS: THE EFFETCS OF STEREOTYPES AND CONSUMER INVOVLEMENT;270
94.1;ABSTRACT;270
95;EAST ASIAN AND NORTH AMERICAN CONSUMERS’ PERCEPTION OF THE CORPORATE NAME, IMAGE, REPUTATION AND LOYALTY;271
95.1;ABSTRACT;271
96;ETHNOCENTRISM AND PERCEPTIONS OF THE QUALITY OF HOME COUNTRY AND FOREIGN ARTWORK: A COMPARISON OF ENGLISH AND HUNGARIAN ART VISITORS;272
96.1;ABSTRACT;272
96.2;INTRODUCTION;272
96.3;METHODOLOGY;272
96.4;RESULTS;273
96.5;CONCLUSION;274
96.6;REFERENCES;277
97;CONSUMER ATTITUDE TOWARDS CROSS-BORDER BRAND ALLIANCES: THE ROLES OF BRAND FIT, COUNTRY OF ORIGIN FIT AND BRAND FAMILIARITY;278
97.1;ABSTRACT;278
97.2;REFERENCES;278
98;TOWARDS A MEASURE OF SOCIAL ADVERTISING SKEPTICISM;279
98.1;ABSTRACT;279
99;SERVICE BLUEPRINTING IN THE NONPROFIT SECTOR: A CASE STUDY;280
99.1;ABSTRACT;280
99.2;INTRODUCTION;280
99.3;THE DONATION EXCHANGE AND BLUEPRINTING;280
99.4;METHODOLOGY;282
99.5;THE CASE ANALYSIS OF ONE SMALL NONPROFIT;282
99.6;DISCUSSION AND CONCLUSION;283
99.7;REFERENCES;285
100;THE EFFICACY OF ANTI-SMOKING ADVERTISEMENTS: THE ROLE OF SOURCE, MESSAGE, AND INDIVIDUAL CHARACTERISTICS;286
100.1;ABSTRACT;286
101;COMPLAINT COMMUNICATION MEDIA AND THEIR IMPACT ON CUSTOMER JUSTICE EXPECTATION: AN EXPLORATORY STUDY;287
101.1;ABSTRACT;287
102;NOT ALL SMILES ARE CREATED EQUAL: HOW EMPLOYEE-CUSTOMER EMOTIONAL CONTAGION IMPACTS SERVICE RELATIONSHIPS;288
102.1;ABSTRACT;288
103;SOCIAL CAPITAL IN CO-PRODUCTION ENVIRONMENTS: A CONCEPTUAL MODEL FOR KNOWLEDGE INTENSIVE BUSINESS SERVICES;289
103.1;ABSTRACT;289
104;MANAGING SUPPLY CHAIN RELATIONSHIPS IN A CAPACITY CONSTRAINED ENVIRONMENT: AN OPERATIONAL PERSPECTIVE;290
104.1;ABSTRACT;290
105;THE EFFECTS OF CORPORATE ENVIRONMENTALISM ON VENDOR SELECTION: AN INSTITUTIONAL VIEW;291
105.1;ABSTRACT;291
105.2;INTRODUCTION;291
105.3;RESEARCH OBJECTIVES;291
105.4;HYPOTHESES DEVELOPMENT;291
106;THE EFFECT OF TOP MANAGEMENT TEAMS ON BRANDING CAPABILITY: THE MODERATING ROLE OF FORMALIZATION;292
106.1;ABSTRACT;292
107;TRADEOFF BETWEEN PUSH AND PULL STRATEGY: THE MODERATING ROLE OF BRAND AWARENESS;293
107.1;ABSTRACT;293
107.2;INTRODUCTION;293
107.3;HYPOTHESES;293
107.3.1;Manufacture’s Influence on Heart Share;293
107.3.2;The Asymmetric Distribution Effect on Heart Share;294
107.3.3;Manufacture’s Influence on Market Share;294
107.3.4;The Asymmetric Distribution Effect on Market Share;294
107.4;METHODS;295
107.4.1;Methodology;295
107.5;RESULTS;295
107.6;DISCUSSION AND MANAGERIAL IMPLICATIONS;296
107.7;LIMITATIONS AND FUTURE RESEARCH;296
107.8;REFERENCES;297
108;AN EXAMINATION OF CUSTOMER-TO-CUSTOMER INTERACTIONS: A FIELD EXPERIMENT APPROACH;299
108.1;ABSTRACT;299
108.2;INTRODUCTION;299
108.3;CONCEPTUAL FRAMEWORK;299
108.4;RESEARCH METHOD: A FIELD EXPERIMENT DESIGN;300
108.5;CONCLUSION;301
108.6;REFERENCES;303
109;THE DATA QUALITY FOR PROBLEM ENACTMENT MODEL. CRM CASE;304
109.1;ABSTRACT;304
109.2;INTRODUCTION;304
109.3;DATA, INFORMATION, KNOWLEDGE AND BELIEFS;304
109.4;PRACTICAL RELEVANCE OF DATA QUALITY COPING IN BUSINESS SETTINGS;305
109.5;OVERVIEW OF THE DATA QUALITY FOR PROBLEM ENACTMENT MODEL;305
109.6;RESEARCH DESIGN;306
109.7;DATA ANALYSIS AND RESEARCH FINDINGS;306
109.8;CONCLUSIONS;307
109.9;REFERENCES;308
110;MANAGEMENT LEADERSHIP BEHAVIOR AND MARKET ORIENTATION: THE RELATIONSHIP AND THEIR EFFECTS ON ORGANIZATION EFFECTIVENESS AND BUSINESS PERFORMANCE;310
110.1;ABSTRACT;310
110.2;INTRODUCTION;310
110.3;CONCEPTUAL BACKGROUND AND RESEARCH PROPOSITIONS;310
110.3.1;Organization Effectiveness and Management Leadership Behavior;311
110.3.2;The Research;311
110.4;RESEARCH METHODOLOGY;312
110.5;RESULTS;312
110.6;DISCUSSION;313
110.7;REFERENCES;315
111;ANTECEDENTS TO KNOWLEDGE MANAGEMENT: THE ROLE OF INFORMATION TECHNOLOGY ADOPTION, ANALYTICAL CAPABILITIES, AND MARKET ORIENTATION;316
111.1;ABSTRACT;316
111.2;REFERENCES;316
112;FEEDBACK SYSTEM EFFECTIVENESS ON THE MO-PERFORMANCE LINK;317
112.1;ABSTRACT;317
112.2;INTRODUCTION;317
112.3;CONCEPTUAL FOUNDATIONS;317
112.3.1;Market Orientation;317
112.3.2;Feedback Systems;317
112.3.3;Logistics Service Quality;318
112.4;MODEL DEVELOPMENT;318
112.5;CONCLUSIONS AND IMPLICATIONS;319
112.6;REFERENCES;321
113;RETURN ON TRADE SHOW INFORMATION: A COMPARISON OF EXHIBITOR AND VISITOR PERSPECTIVES;323
113.1;ABSTRACT;323
114;A DEMOGRAPHIC PROFILE OF THE TARGET AUDIENCE FOR GROCERY COUPON PROMOTIONS;324
114.1;ABSTRACT;324
115;BAD APPLES, BAD BARRELS, AND THE STRUCTURE OF MARKETING CHANNEL RELATIONSHIPS: ANALYSES OF THE PROPENSITY FOR OPPORTUNISM AND OPPORTUNISTIC BEHAVIORS;325
115.1;ABSTRACT;325
116;COMPETITIVE ADVANTAGE FOR FAST GROWTH SMES: A STUDY OF THE EFFECTS OF BUSINESS ORIENTATION AND MARKETING CAPABILITIES ON FIRM PERFORMANCE;326
116.1;ABSTRACT;326
116.2;INTRODUCTION;326
116.3;DEVELOPMENT OF THE HYPOTHESISED MODEL;326
116.4;METHODOLOGY;327
116.5;RESULTS AND DISCUSSION;328
116.6;IMPLICATIONS AND RECOMMENDATIONS FOR FUTURE RESEARCH;330
116.7;REFERENCES;330
117;EMOTIONAL ATTACHMENT TO BRANDS: THE CONSTRUCTION OF A SCALE;333
117.1;INTRODUCTION;333
117.2;EMOTIONAL ATTACHMENT;333
117.3;SCALE DEVELOPMENT;333
117.4;DISCUSSION, LIMITATIONS AND FUTURE RESEARCH;333
118;RACIAL IDENTITY AND ART CONSUMPTION;335
118.1;ABSTRACT;335
119;LESSONS LEARNED AS A TEACHER;336
119.1;ABSTRACT;336
120;REFLECTIVE STATEMENT OF TEACHING PHILOSOPHY;337
120.1;ABSTRACT;337
120.2;ESTABLISHING EXPECTATIONS;337
120.3;ADDING RELEVANCE TO THE COURSEWORK;337
120.4;TEACHING ENHANCEMENT EFFORTS;337
120.5;CONCLUSION;337
121;TEACHING PHILOSOPHY:AN INTEGRATIVE PERSPECTIVE TO EFFECTIVE MARKETING EDICATION;339
121.1;Teaching Mission:;339
121.2;Teaching Philosophy:;339
122;Teaching Philosophy;340
122.1;ABSTRACT;340
122.1.1;Student Learning within a Class Session;340
122.1.2;Student Leaning Between Class Sessions;340
122.1.3;Planned Relations of a Course to a Curriculum;340

Education: Innovations in Course Control and Delivery.- Internet Marketing Issues.- Retailing Track: Differences Among Consumer Segments.- Sales: Managing Customer Relationships.- B2B: Trust, Loyalty, and Interfirm Governance.- Doctoral Session: Buyer Behavior Issues.- International: Consumer Behavior Issues and Global Marketing.- The Pursuit of Happiness: A Worthy Focus for Marketers?.- Consumer Perceptions in Services Research.- Strategy: Insights on Networks and Relationship Strategy.- Retailing: Atmospherics Role in the Shopping Experience.- Research: Qualitative and Quantitative Approaches to Market Research.- Doctoral Session: Consumer Perceptual Potpourri.- Strategy: Organizational Learning and Marketing Strategy.- Focusing on Improving Salesperson Job Performance and Job Attitude.- Merchandising and Store Patronage: Examining Determinants of Retail Customer Intentions.- IMC: Advertising: Deception, Emotion and Wireless Message.- Services: Understanding Service Quality and Relationship Quality in Service Firms.- Consumer Loyalty Research: What do We Know?.- Doctoral Session: Technology and Marketing.- Store Image –Theory, Research and Reality: A South Africa Perspective.- Consumer Behavior Potpourri.- Ethics: Regulation and Self-Regulation in Markets.- Technology Issues in Consumer Behavior.- Electronic Marketing Issues.- Measurement Issues in Marketing.- Globalization Potpourri.- Ethical and Legal Issues.- Marketing Potpourri.- Purchasing Motivations: Generations, Products and Attitudes.- Doctoral Session: Marketing Strategy Issues.- International: Marketing Strategy Issues and Global Marketing.- International: Marketing Management Issues and Global Marketing.- Special Session: Academy of Marketing Science: Lamb, Hair, & McDaniel Outstanding Marketing Teachers.- Social and Non-Profit Marketing.- Services: Customer-Firm Interactions and Communications in Service Industries.- B2B: Sustaining and Maintaining Supply Chains.- Marketing Mix,Environment, and Strategy.- Doctoral Session: Relationship Marketing Issues.- Marketing Strategy: Insights on Market Orientation.- Retailing: A Look at Various Promotional Issues.- Doctoral Dissertation Award Winner Finalists Presentations.- Understanding Ourselves: Identity, Brands, and Consumption.