Selling the Economic Miracle

Economic Reconstruction and Politics in West Germany, 1949-1957
1. Auflage 2007
ISBN: 978-1-84545-223-0
Verlag: Berghahn Books

Buch, Englisch, Band 18, 304 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 596 g

Reihe: Monographs in German History

Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany.

Autoren/Hrsg.

Spicka, Mark E.

Fachgebiete

• Geisteswissenschaften Geschichtswissenschaft Weltgeschichte & Geschichte einzelner Länder und Gebietsräume Weltgeschichte
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftsgeschichte

Inhaltsverzeichnis

List of Illustrations

Acknowledgments

List of Acronyms

Introduction

Chapter 1. Origins of the Social Market Economy and the Currency Reform of 1948

Chapter 2. Market or Planned? The 1949 Bundestag Election

Chapter 3. The Korean Crisis, the Social Market Economy, and Public Opinion

Chapter 4. Public Relations for the Social Market Economy: Die Waage

Chapter 5. Creating a CDU/CSU Public Relations Machine: The 1953 Bundestag Election

Chapter 6. The Triumph of the Economic Miracle: The CDU/CSU and the 1957 Bundestag Election

Conclusion

Bibliography

Index

Über Autor(innen)

Spicka, Mark E.
Mark E. Spicka is Associate Professor of History at Shippensburg University in Pennsylvania. He received his Ph.D. from Ohio State University and was a Fulbright Scholar in Germany in 1996/1997.