Beermat Entrepreneur, The

3. Auflage 2018
ISBN: 978-1-292-24383-2
Verlag: Pearson Business

Buch, Englisch, 200 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 313 g

The 2018 Edition has been radically updated whilst maintaining all of the classic advice from earlier, successful editions. Justin Gayner, Founder, ChannelFlip Henrietta Morrison, Founder, Lily’s Kitchen" Sir Charles Dunstone CVO, Founder, Carphone Warehouse Brendan Robinson, Founder, Village Vet

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;

• SMALL BUSINESSES
• START-UP BUSINESS
  ENTREPRENEURSHIP

helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality.

You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out.

From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses.

Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own.

Happy Reading! Please do share your thoughts with us.

Autoren/Hrsg.

Southon, Mike

West, Chris

Inhaltsverzeichnis

1. Where do I fit in?
2. The seedling enterprise
3. The sapling enterprise
4. The mighty oak

Über Autor(innen)

Mike Southon

Mike co-founded The Instruction Set, a training and software business which grew from three to 150 people in five years and was then acquired by Cap Gemini Ernst and Young. He then worked on two start-ups which eventually both went public, and a number which didn’t. Since the first publication of in 2002 he has spoken at over a thousand events all over the world and provided free, face-to-face mentoring to over 1,500 aspiring entrepreneurs.

When he’s not being at live events, Mike helps any type of company refine their elevator pitches, test their sales models and grow their sales.

– John Lloyd, producer of and

Chris West

Chris is a professional writer. His first book, was published in 1991, and he has had over 20 books published since, in various genres. is a quartet of crime novels set in 1990s China. tells the story of modern Europe through the lens of the Eurovision Song Contest. is a guide to good, clear writing. he is co-author of the to sales, finance and marketing for small businesses. He has also worked in the City, in marketing and PR for the Norwich-based MK group, and has advised start-up enterprises.

Chris works with subject-matter experts to turn their knowledge into lively, accessible books. He is a member of United Ghostwriters, a group of top professionals in this field.