Snijkers / Haraldsen / Jones Designing and Conducting Business Surveys

1. Auflage 2013
ISBN: 978-1-118-44792-5
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 640 Seiten, E-Book

Reihe: Wiley Series in Survey Methodology

Designing and Conducting Business Surveys provides acoherent overview of the business survey process, from start tofinish. It uniquely integrates an understanding of how businessesoperate, a total survey error approach to data quality that focusesspecifically on business surveys, and sound project managementprinciples. The book brings together what is currently known aboutplanning, designing, and conducting business surveys, withproducing and disseminating statistics or other research resultsfrom the collected data. This knowledge draws upon a variety ofdisciplines such as survey methodology, organizational sciences,sociology, psychology, and statistical methods. The contents of thebook formulate a comprehensive guide to scholarly materialpreviously dispersed among books, journal articles, and conferencepapers.
This book provides guidelines that will help the reader makeeducated trade-off decisions that minimize survey errors, costs,and response burden, while being attentive to survey data quality.Major topics include:
* Determining the survey content, considering user needs,the business context, and total survey quality
* Planning the survey as a project
* Sampling frames, procedures, and methods
* Questionnaire design and testing for self-administeredpaper, web, and mixed-mode surveys
* Survey communication design to obtain responses andfacilitate the business response process
* Conducting and managing the survey using paradata andproject management tools
* Data processing, including capture, editing, andimputation, and dissemination of statistical outputs
Designing and Conducting Business Surveys is anindispensable resource for anyone involved in designing and/orconducting business or organizational surveys at statisticalinstitutes, central banks, survey organizations, etc.; producingstatistics or other research results from business surveys atuniversities, research organizations, etc.; or using data producedfrom business surveys. The book also lays a foundation for newareas of research in business surveys.

Autoren/Hrsg.

Snijkers, Ger

Haraldsen, Gustav

Jones, Jacqui

Willimack, Diane

Inhaltsverzeichnis

Preface
Chapter 1. Surveys and Business Surveys
Chapter 2. The Business Context and Its Implications for the Survey Response Process
Chapter 3. Quality Issues in Business Surveys
Chapter 4. Planning the Survey
Chapter 5. Sampling and Estimation for Business Surveys
Chapter 6. Understanding and Coping with Response Burden
Chapter 7. Methods for the Development, Testing and Evaluation of Data Collection Instruments
Chapter 8. Questionnaire Communication in Business Surveys
Chapter 9. Business Survey Communication
Chapter 10. Managing the Data Collection
Chapter 11. Capturing, Coding, and Cleaning Survey Data
Chapter 12. From Survey Data to Statistics

Über Autor(innen)

GER SNIJKERS, PhD, is Senior Researcher and Advisor inBusiness Survey Data Collection Methodology at StatisticsNetherlands, after having held various research and projectmanagement positions. From 2006-2011, he held the position ofProfessor of Business Survey Methodology at Utrecht University.
GUSTAV HARALDSEN, Mag. Art., is Senior MethodologicalAdvisor in the Department of Data Collection and Methods atStatistics Norway. He previously headed the Division forInterviewing Surveys and the Division of Data CollectionMethods.
JACQUI JONES, BA (Hons), MSc, is Deputy Directorof the Business Indicators and Balance of Payments Division in theUK Office of National Statistics (ONS). Prior to this, she workedin the Methodology Directorate at ONS.
DIANE K. WILLIMACK, MS, MA, is Chief of the ResponseImprovement Research Staff at the Economic Programs Directorate ofthe U.S. Census Bureau. She previously served as a mathematicalstatistician and survey methodologist at the National AgriculturalStatistics Service (U.S. Department of Agriculture).
Additional contributors include Paul Smith (ONS),Deirdre Giesen (Statistics Netherlands), Li ChunZhang (Statistics Norway), and Mike Hidiroglou(Statistics Canada).