Tourism Analysis

A Handbook
2. Auflage 1995
ISBN: 978-0-582-25160-1
Verlag: Routledge

Buch, Englisch, 336 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 515 g

Provides practical advice on the use of quantitative techniques used in tourism. Thoroughly revised and updated, the new edition includes new guidelines for domestic and international statistics produced by the World Tourism Organization. The book provides practical tools for both market planning as well as for product assessment, especially regional and environmental planning.

Autoren/Hrsg.

Smith, Stephen

Fachgebiete

• Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe

Inhaltsverzeichnis

1. An overview of tourism research.

2. Defining and describing tourism.

3. Collecting data on tourism.

4. Understanding the tourist.

5. Segmenting the tourism market.

6. Forecasting tourism demand and market trends.

7. Selecting a site for business development.

8. Defining the geographic scope of the industry.

9. Describing tourism regions.

10. Shadow prices and non-marketing valuation.

11. Impact and evaluation methods.

Appendix.

Über Autor(innen)

Stephen L J Smith