Capture Internet Leads, Create Quality Appointments, Close More Sales
Buch, Englisch, 192 Seiten, Format (B × H): 179 mm x 240 mm, Gewicht: 360 g
ISBN: 978-1-119-21188-4
Verlag: Wiley
Neil Patel co-founder Crazy Egg
"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read."
Oli Gardner co-founder Unbounce
"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code."
Dan Stewart CEO Happy Grasshopper
"The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement."
Steve Pacinelli CMO BombBomb
Capture and close more Internet leads with a new sales script and powerful marketing templates
The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.
Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs.
* Engage with consumers more effectively online
* Leverage the strengths of social media, apps, and blogs to capture more leads for less money
* Convert more Internet leads into real-world prospects and sales appointments
* Make connections on every call and learn the exact words that close more sales
The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online--the vast majority through social media, mobile apps, blogs, and live chat--before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
INTRODUCTION: How The Conversion Code Was Created
How to Crack The Conversion Code
What is The Conversion Code?
How you can crack The Conversion Code
The Conversion Code Creed
SECTION ONE: CAPTURE MORE LEADS
THE MARKETER'S CREED
CHAPTER ONE: NEED MORE LEADS? HOW TO BUILD WEBSITES AND LANDING PAGES THAT CONSISTENTLY CAPTURE INTERNET LEADS
Content is not king if your goal is capturing and converting leads. Design and landing pages are king.
How to quickly and inexpensively turn a website into a lead generating machine
Landing Pages are the New Black
Microwave Marketing Mentality
Get the most out of your website and landing pages by retargeting the visitors who do not convert
CHAPTER TWO: WRITING THE PERFECT BLOG POST
Headline
Storytelling Hook
Fewer characters per line at first
Featured image
The 1,500+ word sweet spot
Soundbites for sharing
Now you're building content that is ready to be optimized for lead generation, social, and search engines.
CHAPTER THREE - OPTIMIZING YOUR CONTENT FOR LEAD GENERATION, SOCIAL MEDIA, AND SEARCH ENGINES
Optimizing Your Content for Lead Generation
Optimizing Your Content for Social
CHAPTER FOUR - ADVANCED FACEBOOK MARKETING AND ADVERTISING TECHNIQUES THAT GENERATE "READY TO BUY" LEADS
Facebook Profile Pro-Tips
Facebook Groups
Facebook Pages
Facebook Ads
The Essentials of Running a Great Facebook Ad
The Perfect Facebook Ad Funnel
3 Facebook Ad Types Everyone Should Run
CHAPTER FIVE - SIMPLE STRATEGIES (BEYOND FACEBOOK) THAT DRIVE MASSIVE TRAFFIC AND LEADS TO YOUR WEBSITE AND LANDING PAGES
Email Marketing
Retargeting
Curation
YouTube
Twitter
Instagram
Blogging on someone else's platform
Podcasting
Webinars
SECTION 2: CREATE MORE APPOINTMENTS
THE SCHEDULER'S CREED
CHAPTER SIX: HOW TO USE CRM, SMS, AND MARKETING AUTOMATION TO IMMEDIATELY TURN A NEW LEAD INTO A HOT APPOINTMENT
The fortune is in the follow up
Speed + Tenacity + Script = Highest Closing Rate Possible
SMS FTW
Emails that Work
CHAPTER SEVEN - NEED MORE APPOINTMENTS? HOW TO USE EMAIL MARKETING, RETARGETING, AND USER TRACKING TO TURN OLD LEADS INTO QUALITY APPOINTMENTS
There is no longer an old lead bucket
Ads as a lead follow up tool
SECTION THREE: CLOSE MORE SALES
THE CLOSER'S CREED
CHAPTER 8 - NEED TO KNOW EXACTLY WHAT TO SAY TO A LEAD ON THE PHONE? HOW TO HAVE A PERFECT FIRST MINUTE ON A SALES CALL WITH AN INTERNET LEAD
The 2-Step Pre Call Lead "Stalk"
CHAPTER NINE - THE DIGGING DEEP TECHNIQUE: QUESTIONS TO ASK THAT MAKE IT IMPOSSIBLE FOR AN INTERNET LEAD TO SAY NO
The Digging Deep Technique
CHAPTER TEN - HOW TO BUILD TRUST WITH AN INTERNET LEAD IN TWO SIMPLE STEPS
CHAPTER 11 - PROACTIVELY UNCOVERING OBJECTIONS
CHAPTER 12 - HOW TO START CLOSING AN INTERNET LEAD USING THE "5 YES TECHNIQUE"
The 20/20/20 Sale
CHAPTER 13 - HOW TO PITCH USING THE FEATURE, BENEFIT, TIE-DOWN TECHNIQUE TO IDENTIFY EXACTLY WHEN TO CLOSE
Always Be Closing
CHAPTER 14 - EXACTLY WHAT TO SAY WHEN YOU START TO CLOSE
CHAPTER 15 - THE 2-STEP CLOSE
Step One - The Trial Close
Step Two - The Slot Close
CHAPTER 16 - WHAT TO SAY WHEN SOMEONE STILL SAYS NO
Buying Questions vs. Objections.
ARCing
CHAPTER 17 - THEY SAID YES! NOW WHAT DO YOU SAY?
CHAPTER 18 - How to turn a closed Internet lead into even more sales
BONUS: Checking the analytics and metrics that actually matter (and what to do based on what you find)
Website Metrics that Matter
Landing Page Metrics that Matter
Email Marketing Metrics that Matter
Sales metrics that matter
