SAP Hybris: Commerce, Marketing, Sales, Service, and Revenue with SAP

1. Auflage 2017
ISBN: 978-1-4932-1538-6
Verlag: SAP PR

Buch, Englisch, 329 Seiten, Format (B × H): 182 mm x 236 mm, Gewicht: 776 g

Reihe: SAP PRESS: englisch

Looking to get the big picture on SAP Hybris? Want to learn what's available—on premise and in the cloud—and how it fits into your CRM landscape? With this guide, you'll begin by understanding the functionality of the five main SAP Hybris solutions: sales, service, commerce, marketing, and billing. Then explore reporting and mobility options and see how each product integrates with existing SAP solutions. Connect better with your customers!

Autoren/Hrsg.

Singh, Sanjjeev K.

Feurer, Sven

Ruebsam, Marcus

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
• Mathematik | Informatik EDV | Informatik Business Application Unternehmenssoftware SAP
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik

Inhaltsverzeichnis

. Foreword. 13

. Preface. 17

. Who This Book Is For. 17

. How This Book Is Organized. 18

. Acknowledgments. 20

. Conclusion. 20

1. SAP Hybris at a Glance. 21

1.1. Digital Transformation and Customer Experiences. 21

1.2. SAP Hybris Portfolio and Solutions. 25

1.3. Deployment Options. 30

1.4. Front Office versus Back Office. 33

1.5. Microservices Architecture and SAP Hybris as a Service. 35

1.6. Summary. 36

2. Sales. 37

2.1. Strategy for Sales with SAP Hybris. 38

2.2. SAP Hybris Sales Cloud. 40

2.3. Mobile Sales Scenarios. 79

2.4. Reporting and Analytics. 82

2.5. Integrating with Other SAP Hybris Front-Office Solutions. 85

2.6. Integrating with SAP S/4HANA and SAP ERP. 87

2.7. Integrating with SAP Customer Relationship Management. 89

2.8. Summary. 91

3. Service. 93

3.1. Strategy for Service with SAP Hybris. 94

3.2. SAP Hybris Service Engagement Center. 99

3.3. SAP Hybris Cloud for Customer. 109

3.4. Reporting and Analytics. 128

3.5. Integrating with Other SAP Hybris Front-Office Solutions. 131

3.6. Integrating with SAP S/4HANA and SAP ERP. 133

3.7. Integrating with SAP Customer Relationship Management. 134

3.8. Summary. 134

4. Commerce. 135

4.1. Strategy for Commerce with SAP Hybris. 135

4.2. SAP Hybris Commerce Cloud. 136

4.3. Integrating with Other SAP Hybris Front-Office Solutions. 179

4.4. Integrating with SAP S/4HANA and SAP ERP. 182

4.5. Integrating with SAP Customer Relationship Management. 184

4.6. Summary. 185

5. Marketing. 187

5.1. Strategy for SAP Hybris Marketing. 188

5.2. SAP Hybris Marketing Cloud. 190

5.3. Integrating with Other SAP Hybris Front-Office Solutions. 224

5.4. Integrating with SAP S/4HANA and SAP ERP. 228

5.5. Integrating with SAP Customer Relationship Management. 229

5.6. Summary. 230

6. Revenue. 231

6.1. Strategy for Revenue and Billing with SAP Hybris. 232

6.2. SAP Hybris Billing. 234

6.3. SAP Hybris Revenue Cloud. 258

6.4. Integrating with Other SAP Hybris Front-Office Solutions. 264

6.5. Integrating with SAP S/4HANA and SAP ERP. 267

6.6. Integrating with SAP Customer Relationship Management. 270

6.7. Summary. 272

7. Microservices and SAP Hybris as a Service. 273

7.1. Microservices Architecture. 274

7.2. SAP Hybris as a Service. 281

7.3. Summary. 297

8. First Steps to SAP Hybris. 299

8.1. Evaluating your Operations. 300

8.2. Comparing Deployment Options. 304

8.3. Choosing a Target Architecture. 307

8.4. Applying Implementation Best Practices. 313

8.5. Summary. 320

. Appendices. 321

. The Authors. 321

. Index. 323

Über Autor(innen)

Ruebsam, Marcus
Marcus Ruebsam is a senior vice president and the global head of solution management for SAP Hybris.

Singh, Sanjjeev K.
Sanjjeev K. Singh is a managing partner at ASAR America. He has 17 years of experience working as a consultant on SAP CRM, SAP Hybris Cloud for Customer, and SAP ERP Sales and Distribution projects. In his current role, he works as an SAP CRM and SAP Hybris Cloud for Customer solution architect and lead consultant.