Shellard / Keenan Shakespeare's Cultural Capital

His Economic Impact from the Sixteenth to the Twenty-first Century
1. Auflage 2016
ISBN: 978-1-137-58316-1
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 187 Seiten

Reihe: Economics and Finance (R0)

Shakespeare is a cultural phenomenon and arguably the most renowned playwright in history. In this edited collection, Shellard and Keenan bring together a collection of essays from international scholars that examine the direct and indirect economic and cultural impact of Shakespeare in the marketplace in the UK and beyond. From the marketing of Shakespeare’s plays on and off stage, to the wider impact of Shakespeare in fields such as education, and the commercial use of Shakespeare as a brand in the advertising and tourist industries, this volume makes an important contribution to our understanding of the Shakespeare industry 400 years after his death.

With a foreword from the celebrated cultural economist Bruno Frey and nine essays exploring the cultural and economic impact of Shakespeare in his own day and the present, Shakespeare’s Cultural Capital forms a unique offering to the study of cultural economics and Shakespeare.

Autoren/Hrsg.

Shellard, Dominic

Keenan, Siobhan

Inhaltsverzeichnis

1;Cover;1
2;Title Page;4
3;Copyright Page;5
4;Table of Contents;6
5;List of Figures;7
6;Foreword;8
7;Acknowledgements;11
8;Notes on Contributors;12
9;1 Introduction;15
10;2 Shakespeare and the Market in His Own Day;27
11;3 Shakespeare and the Impact of Editing;46
12;4 Marketing Shakespeare Films: From Tragedy to Biopic;71
13;5 Shakespearean Actors, Memes, Social Media and the Circulation of Shakespearean ‘Value’;91
14;6 Ales, Beers, Shakespeares;113
15;7 A King Rediscovered: The Economic Impact of Richard III and Richard III on the City of Leicester;140
16;8 Shakespeare Is ‘GREAT’;162
17;9 Sponsoring Shakespeare;177
18;Index;194