The Campaign Manager

Running and Winning Local Elections
6. Auflage 2018
ISBN: 978-0-8133-5079-0
Verlag: Routledge

Buch, Englisch, 352 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 513 g

Everything you need to know about Vote by Mail!

Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

Zielgruppe

Undergraduate Core

Autoren/Hrsg.

Shaw, Catherine

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein

Inhaltsverzeichnis

Preface

How to Use This Handbook

The Ten Commandments of Campaigning

The Cardinal Sins of Campaigning

1. Precinct Analysis: The Sinners, the Saints and the Savables

2. The Campaign Team and Volunteer Organization

3. The Campaign Brochure

4. Digital and Social Media

5. Fundraising

6. Lawn Signs

7. Targeting Voters

8. Media

9. The Candidate

10. The Issue-Based Campaign

11. Getting Out the Vote (GOTV)

12. The Campaign Plan

13. After the Ball

Afterword

Notes

Appendix A: Conducting a Precinct Analysis

Appendix B: Campaigning on a Shoestring

Über Autor(innen)

Catherine Shaw served twelve years (three terms) as mayor of Ashland, Oregon, and four years as a member chief of staff in the Oregon legislature. She has over two decades of campaign management experience, and has taught campaign courses at Yale, the University of California, and Southern Oregon University.