Buch, Englisch, 288 Seiten, Format (B × H): 187 mm x 234 mm, Gewicht: 392 g
ISBN: 978-1-118-88572-7
Verlag: Wiley
Gather an audience from around the globe with webinars
Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap for creating a webinar that effectively communicates to the audience without boring them to sleep. Webinars For Dummies gives you the insider's perspective on techniques that have been proven effective time and again.
Webinars are becoming increasingly common as a way for businesses to connect with customers and partners without distance being a factor. Whether they take the form of a live presentation, a PowerPoint slideshow, or a combination of both, the beauty of the webinar is that it can be archived and viewed again after the initial set presentation. But this feature also adds a burden to the webinar creator, as the presentation must be understood outside of the live context. Creating what is essentially an archival presentation means considering a host of factors surrounding both content and organization. Webinars For Dummies includes all the information your business needs to start creating custom webcasts, including:
* A webinar overview, and how to determine your need, budget, and available tools
* Topic selection, script creation, graphic production, and marketing
* Creation advice, including live troubleshooting and how to handle viewer questions
* Archiving tips, and how to integrate webinars into a marketing plan
You'll also find special tips for effective production and marketing, tips for readying yourself for the webinar, and case studies that illustrate successful webinar techniques. Modern business is rarely localized, and webinars are an effective way to communicate live, on a global scale. Webinars For Dummies helps you ensure your business doesn't get left behind.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction 1
Part I: Getting Started with Webinars 9
Chapter 1: Webinars with Maximum Impact 11
Chapter 2: Planning Your Webinar 31
Chapter 3: Putting Together a Webinar Team 47
Part II: Preparing an Effective Webinar 59
Chapter 4: Choosing a Platform 61
Chapter 5: Planning Your Material 73
Chapter 6: Making Your Point with PowerPoint 89
Chapter 7: Establishing a Location 109
Chapter 8: Practice, Practice, Practice 121
Chapter 9: Getting the Word Out 133
Part III: The Day of the Show 157
Chapter 10: Being the Presenter 159
Chapter 11: Engaging with the Audience 167
Chapter 12: Lights, Camera, Action 177
Part IV: Beyond the Webinar 193
Chapter 13: Continuing the Conversation 195
Chapter 14: Evaluating Your Webinar 205
Chapter 15: Preparing for Your Next Webinar 217
Part V: The Part of Tens 227
Chapter 16: Ten Tips for Successful Webinars 229
Chapter 17: Ten Common Webinar Mistakes and How to Avoid Them 237
Index 247
