Digital Business

Navigating the Digital Landscape and Thriving in the Digital Economy
1. Auflage 2025
ISBN: 978-1-032-67244-1
Verlag: Routledge

Buch, Englisch, 298 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 562 g

This comprehensive guide explores the fundamentals of digital business, from understanding digital business models to leveraging emerging technologies and trends.

This work begins by examining the rise of digital business and the disruption it caused within traditional industries. Chapters then delve into key topics such as building a digital business strategy, designing a strong online presence, e-commerce, digital marketing, data analytics, cybersecurity and more. Written in a clear and accessible style, the author provides real-world examples to illustrate how successful companies have leveraged digital technologies to drive growth and achieve their business goals. Each chapter features case studies, learning objectives and key discussion questions to augment student learning.

This new text is recommended reading for undergraduate and postgraduate students of Digital Business, Digital Marketing, and Business Analytics. It will also be valuable reading for reflective practitioners in the industry.

This book is accompanied by online resources including PowerPoint slides, an instructor's manual, a test bank of questions, and worksheets for each chapter, providing instructors with the necessary tools to keep their courses up to date, engaging, and effective in preparing students for the ever-changing digital business landscape.

Zielgruppe

Postgraduate, Professional Reference, and Undergraduate Advanced

Autoren/Hrsg.

Seuwou, Patrice

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Mathematik | Informatik EDV | Informatik Business Application Unternehmenssoftware

Inhaltsverzeichnis

1. The Rise of Digital Business: An Introduction 2. Understanding Digital Business Models 3. Digital Transformation and Innovation 4. Building a Digital Business Strategy 5. Digital Marketing: Reaching and Engaging Your Target Audience Online 6. Creating a Strong Online Presence: Website Design and Development 7. E-commerce: Selling Online and Maximizing Sales 8. Data-Driven Decision Making: Analytics and Insights for Digital Business 9. Business Sustainability 10. Cybersecurity: Protecting Your Digital Business 11. Building a Digital Team: Hiring and Managing Talent for a Digital World 12. Impact of Artificial Intelligence on Business and Society 13. Digital Ethics 14. The Future of Digital Business: Emerging Technologies and Trends to Watch

Über Autor(innen)

Patrice Seuwou is an Associate Professor in Learning and Teaching at the University of Northampton, where he also serves as Director of the Centre for the Advancement of Racial Equality.