International Conference on Managing Business Through Web Analytics

1. Auflage 2022
ISBN: 978-3-031-06970-3
Verlag: Springer

Buch, Englisch, 448 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 942 g

This book presents the proceedings of the International Conference on Managing Business through Web Analytics (ICMBWA 2021). The conference provides a global forum for sharing knowledge and results in theory, methodology, and applications of Web Analytics and their role in the formulation and the orientation of businesses’ strategies. The aim of the conference is to provide a platform for researchers and practitioners from both academia and industry to meet and share their works in the field. Is an excellent resource for scholars, experts and industrial in the fields represented, as well as Ph.D. students seeking an entryway into current research in data analytics, Web analytics, machine learning algorithms, and their various applications within businesses.

Zielgruppe

Research

Autoren/Hrsg.

Sedkaoui, Soraya

Khelfaoui, Mounia

Benaichouba, Rafika

Mohammed Belkebir, Khalida

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz
• Technische Wissenschaften Elektronik | Nachrichtentechnik Nachrichten- und Kommunikationstechnik
• Mathematik | Informatik EDV | Informatik EDV & Informatik Allgemein
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik

Inhaltsverzeichnis

Part 1. Web Analytics Activities and Dynamics

Web data conceptual framework:  Integration, Cleaning, Analysis, Visualization, and Security

Fethia Benhadj Djilali Magraoua, Saliha Hafifi

Web Analytics: Definition and Reality in Algeria

Sarra Bouguesri , Fatma Mana

Ontology-Based Data Access to Web Analytics

Telli Abdelmoutia, Belazoui Abdelouahab, Dekhili Nourelhouda

Web Analytics and Business Performance: Data Cleaning Does Matter

Aymen Salah Bennihi, Brahim Zirari, Amina Fatima Zohra Medjahed

Web analytics tools for E- commerce: An overview and comparative analysis

Wassila Boufenneche, Mohamed Hebboul, Omar Benabderrahmane

A qualitative approach to Google analytics to boosting e-commerce sales

Yousfi Karima, Ojo Johnson Adelakun

Ontology alignment systems to contribute to the interoperability of a business federation

Fatima Ardjani, Djelloul Bouchiha

Features selection based on terms frequency for Arabic text classification using Multilayer Perceptron

Ouahab Abdelwhab

Part 2. Social Network Analysis and Graph Algorithms

Social network mapping software: an approach to human resource systems

Rabia Ahmed Benyahia, Smail Benamara

A Recursive Model to Measure Influence in Subscription Networks: A Case Study using Twitter

Hemza Loucif, Samir Akhrouf

Social Influence Analysis in Online Social Networks for Viral Marketing: A Survey

Halima Baabcha, Meriem Laifa, Samir Akhrouf

The role of E-learning in the Algerian open university to achieve the development of human capital

Oussama Nabil Bessaid, Chahrazed Benyahia

Web analytics and social media monitoring

Soraya Sedkaoui, Rafika Benaichouba, Khalida Mohammed Belkebir

COVID-19-Related Information classification: A Case Study Based on Algerian Online Discussion

Rima Benfredj, Abderraouf Bouziane, Farid Nouioua

User Similarity and Trust in Online Social Networks: An Overview

Aya Zouaoui, Meriem Laifa, Samir Akhrouf

Part 3. Web Analytics, Big Data and the Internet of Things

Security issues in the Internet of Things

Sebbah Abderrezzak, Kadri Benamar

A requirement elicitation method for Big data projects

Chabane Djeddi, Nacer Eddine Zarour, Pierre-Jean Charrel

The importance of the Internet of Things and its applications in the field of transport: Reference to intelligent transport models in some countries

Nadia Soudani, Djamila Sadek

An Adaptive Medical Advisor to Improve Diabetes Quality of Life

Abdelouahab Belazoui, Abdelmoutia Telli, Chafik Arar

The role of Data Bank Algeria as a big data service provider in evaluating the lending policy of public banks using the capital asset pricing model for the period (2010-2016)

Ilifi Mohamed, Belghalem Hamza, Serir Abdelkader

A Privacy Guard Mechanism for Cloud-based Home Assistants

Radja Boukharrou, Ahmed Chawki Chaouche, Khaoula Mahdjar

A Lightweight Phishing Detection System based on Machine Learning and URL features

Alaa Eddine Belfedhal, Mohammed Amine Belfedhal

Advances in Search Engine Optimization through Web Analytics Development - GuinRank's Web Analytics Case Study

Bentameur Keltoum, Belmihoub Isma

Part 4. Business Value Creation from Web and social media analytics

The impact of the absence of e-payment on e-marketing: Case of tourism sector in Algeria

Bendehiba Mohamed, Nesrine Zerrouki

Google Trends Analysis using R: Application on Algerian Tourism

Houssame Eddine Balouli, Lazhar Chine

Deep Learning-based Automated Learning Environment using Smart Data to improve Corporate Marketing, Business Strategies, Fraud Detection in Financial Services and Financial Time Series Forecasting

Bouzidi Zair, Amad Mourad, Abdelmalek Boudries

The role of web analytics in supporting the effectiveness of electronic customer relationship management at the Jumia store in Algeria

Ferhoul Miloud, Boukedroun Youcef, Chicha Nawal

Sentiment Analysis on COVID-19 Tweets

Soraya Sedkaoui, Mounia Khelfaoui, Keltoum Ouakli

The role of Web Analytics in Online Marketing

Othemane Berki, Mahfoudh Cherifi

Improvement of recommender systems with item link prediction

Sahraoui Kharroubi, Youcef Dahmani, Omar Nouali

Über Autor(innen)

Dr. Soraya Sedkaoui is a Senior Lecturer of econometrics, statistics, forecasting techniques, and probability at Khemis Miliana University. Her main areas of activity are big data analytics, computer science, machine learning, and the development of algorithms and models for business applications. She has many years of professional experience as a management consultant for strategic issues at SRY Consulting (Montpellier, France). She was a Researcher at the University of Montpellier's TRIS lab in France (2011-2017), where she participated in a teaching and training program on big data and data mining. She contributed to the European project on "Internet Economics: Methods, Models, and Management (2017)" in collaboration with Pr. Gottinger. She also contributed to creating many algorithms for business applications, such as the algorithm of Snail 2016. Dr. Sedkaoui's previous books and research has been published in several refereed editions and journals.

Pr. Dr. Mounia Khelfaoui is a professor at the University Djilali Bounaama Khemis Miliana in Algeria. Graduated from the University of Algiers 3 with a Ph.D. in economics and HDR in environmental economics. With experience in research, she is a member of the research laboratory "Industry, Organizational Development of Enterprises and Innovation." Her research focuses on sustainable development, particularly CSR, the sharing economy, and the circular economy. She is written on CSR and sustainable development for several publications and conferences. She has published in various journals and conferences dealing with CSR and sustainable development.

Dr. Rafika Benaichouba is a senior lecturer at the University of Khemis Miliana and a member of the "entrepreneurship and local development laboratory" at the same university. She is specialized in Banking and finance with many years of teaching. She also published many research papers in the related fields.

Dr. Khalida Mohammed Belkebir is a senior lecturer at the University of Khemis Miliana since 2007, and a member of the "Industry, Organizational Development of Enterprises and Innovation" laboratory. Her field of interest includes management, entrepreneurship, and SMEs.