Discourses in Place

Language in the Material World
1. Auflage 2003
ISBN: 978-0-415-29048-7
Verlag: Taylor & Francis

Buch, Englisch, 256 Seiten, Format (B × H): 155 mm x 240 mm, Gewicht: 567 g

Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics', the key interface between semiotics and the physical world.
Discourses in Place is highly illustrated, containing real examples of language in the material world, including a 'how to use this book' section, group and individual activities, and a glossary of key terms.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Scollon, Ron

Wong Scollon, Suzie

Fachgebiete

• Geisteswissenschaften Sprachwissenschaft Sprachwissenschaften Semiotik
• Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Semiotik
• Geisteswissenschaften Sprachwissenschaft Semantik & Pragmatik
• Geisteswissenschaften Philosophie Semiotik

Inhaltsverzeichnis

1: Geosemiotics 2: Indexicality 3: The Interaction Order 4: Visual Semiotics 5: Interlude on Geosemiotics 6: Place Semiotics: Code Preference 7: Place Semiotics: Inscription 8: Place Semiotics: Emplacement 9: Place Semiotics: Discourse in Time and Space 10: Indexicality, Dialogicality, and Selection in Action Glossary References

Über Autor(innen)

Ron Scollon is Professor of lInguistics at Georgetown University, USA, and Editor of Visual Communication. Suzie Wong Scollon, is Research Coordinator, Associated Sociocultural Research Projects, Georgetown University, USA. Includes examples from North America, Europe, the Middle East and Asia.