Buch, Englisch, 324 Seiten, Format (B × H): 175 mm x 250 mm, Gewicht: 744 g
Second Edition
Buch, Englisch, 324 Seiten, Format (B × H): 175 mm x 250 mm, Gewicht: 744 g
ISBN: 978-1-138-65860-8
Verlag: Routledge
With detailed real-world case studies and insights from professional practice, this book offers a systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting, and ethical success. It covers all the key aspects of sport facility and major event management including the bidding process, facility development, risk analysis, budgeting, marketing, branding, and quality assurance, as well as completely new chapters on analytics, impact, and legacy.
Now supported by a companion website containing slides, test banks, a glossary, and sample syllabus, this is an invaluable resource for students and practitioners alike and is essential to any course on sport facilities, event management or sport administration.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Introduction to Sport Facility and Major Event Management
2. Key Success Factors of Operating Sport Facilities and Running Sport Events
3. Feasibility Analysis and Market Research for Planning New Sport Facilities and Events
4. New Sport Facility Development: Planning, Design and Construction
5. New Sport Facility Development: Preparing the Facility Management Infrastructure
6. New Sport Facility Operations: Attracting Events
7. New Sport Facility Operations: Planning the Event Management Infrastructure
8. Attracting Customers: Marketing Sport Facilities and Events
9. Running the Sport Event: Event Operations
10. Destination Marketing, Image, and Branding through Major Sport Events
11. Performance Management: Evaluating Operations
12. Performance Management: Legacy and Measuring Impact