Buch, Englisch, 210 Seiten, Format (B × H): 164 mm x 245 mm, Gewicht: 540 g
Buch, Englisch, 210 Seiten, Format (B × H): 164 mm x 245 mm, Gewicht: 540 g
Reihe: Human–Computer Interaction Series
ISBN: 978-1-4020-1130-6
Verlag: Springer
User-adaptive (or "personalized") systems take individual character istics of their current users into account and adapt their behavior ac cordingly. Several empirical studies demonstrate their benefits in areas like education and training, online help for complex software, dynamic information delivery, provision of computer access to people with dis abilities, and to some extent information retrieval. Recently, personal ized systems have also started to appear on the World Wide Web where they are primarily used for customer relationship management. The aim hereby is to provide value to customers by serving them as individuals and by offering them a unique personal relationship with the business. Studies show that web visitors indeed spend considerably more time at personalized than at regular portals and view considerably more web pages. Personalized sites in general also draw more visitors and turn more visitors into buyers. Personalization therefore would look like a win-win technology for both consumers and online businesses. However, it has a major down side: in order to be able to exhibit personalized behavior, user-adaptive systems have to collect considerable amounts of personal data and "lay them in stock" for possible future usage. Moreover, the collection of information about the user is often performed in a relatively inconspic uous manner (such as by monitoring users' web navigation behavior), in order not to distract users from their tasks.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Mathematik | Informatik EDV | Informatik Professionelle Anwendung
- Mathematik | Informatik EDV | Informatik Informatik Logik, formale Sprachen, Automaten
- Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion Informationsvisualisierung
- Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion User Interface Design & Benutzerfreundlichkeit
- Mathematik | Informatik EDV | Informatik Technische Informatik Systemverwaltung & Management
- Geisteswissenschaften Design Interface Design, Interaktionsdesign, Application Design
- Mathematik | Informatik EDV | Informatik Daten / Datenbanken Zeichen- und Zahlendarstellungen
- Mathematik | Informatik EDV | Informatik EDV & Informatik Allgemein Rechtliche Aspekte der EDV
- Mathematik | Informatik EDV | Informatik Daten / Datenbanken Informationstheorie, Kodierungstheorie
- Rechtswissenschaften Wirtschaftsrecht Medienrecht Telekommunikationsrecht, IT-Recht, Internetrecht
- Interdisziplinäres Wissenschaften Wissenschaften: Forschung und Information Informationstheorie, Kodierungstheorie
- Mathematik | Informatik EDV | Informatik Technische Informatik Computersicherheit Datensicherheit, Datenschutz
Weitere Infos & Material
0 Introduction.- 1. User Modeling.- 2. Privacy.- 3. Security.- 4. Requirements for Anonymity and Pseudonymity.- 5. Requirements for Security.- 6. Solutions for Anonymity and Pseudonymity.- 7. Solutions for Security.- 8. Selected User Modeling Components.- 9 Summary and Conclusion.- References.
