The Relevance of Crowdfunding

The Impact on the Innovation Process of Small Entrepreneurial Firms
2015
ISBN: 978-3-658-09836-0
Verlag: Springer

Buch, Englisch, 86 Seiten, Book, Format (B × H): 148 mm x 210 mm, Gewicht: 1408 g

Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.

Zielgruppe

Research

Autoren/Hrsg.

Scholz, Nadine

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensfinanzen Finanzierung, Investition, Leasing
• Wirtschaftswissenschaften Finanzsektor & Finanzdienstleistungen Unternehmensfinanzierung
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation

Inhaltsverzeichnis

The Crowdfunding Phenomenon.- Perspectives of Crowdfunding on the Innovation Process.- Research Design for the Empirical Study.- Critical Actors and Their Drivers in the Crowdfunding Ecosystem.- New Dynamics in the Innovation Process.

Über Autor(innen)

Nadine Scholz received her Master’s degree in Innovation Management and Entrepreneurship from Manchester Business School, UK.