Scheps Business Intelligence For Dummies

1. Auflage 2011
ISBN: 978-1-118-05141-2
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 384 Seiten, E-Book

You're intelligent, right? So you've already figured out thatBusiness Intelligence can be pretty valuable in making the rightdecisions about your business. But you've heard at least adozen definitions of what it is, and heard of at least that many BItools. Where do you start?
Business Intelligence For Dummies makes BIunderstandable! It takes you step by step through the technologiesand the alphabet soup, so you can choose the right technology andimplement a successful BI environment. You'll see how theapplications and technologies work together to access, analyze, andpresent data that you can use to make better decisions about yourproducts, customers, competitors, and more.
You'll find out how to:
* Understand the principles and practical elements of BI
* Determine what your business needs
* Compare different approaches to BI
* Build a solid BI architecture and roadmap
* Design, develop, and deploy your BI plan
* Relate BI to data warehousing, ERP, CRM, and e-commerce
* Analyze emerging trends and developing BI tools to see whatelse may be useful
Whether you're the business owner or the person chargedwith developing and implementing a BI strategy, checking outBusiness Intelligence For Dummies is a good businessdecision.

Autoren/Hrsg.

Scheps, Swain

Inhaltsverzeichnis

Introduction.
Part I: Introduction and Basics.
Chapter 1: Understanding Business Intelligence.
Chapter 2: Fitting BI with Other Technology Disciplines.
Chapter 3: Meeting the BI Challenge.
Part II: Business Intelligence User Models.
Chapter 4: Basic Reporting and Querying.
Chapter 5: OLAP: Online Analytical Processing.
Chapter 6: Dashboards and Briefing Books.
Chapter 7: Advanced / Emerging BI Technologies.
Part III: The BI Lifecycle.
Chapter 8: The BI Big Picture.
Chapter 9: Human Factors in BI Implementations.
Chapter 10: Taking a Closer Look at BI Strategy.
Chapter 11: Building a Solid BI Architecture and Roadmap.
Part IV: Implementing BI.
Chapter 12: Building the BI Project Plan.
Chapter 13: Collecting User Requirements.
Chapter 14: BI Design and Development.
Chapter 15: The Day After: Maintenance and Enhancement.
Part V: BI and Technology.
Chapter 16: BI Target Databases: Data Warehouses, Marts, andStores.
Chapter 17: BI Products and Vendors.
Part VI: The Part of Tens.
Chapter 18: Ten Keys to BI Success.
Chapter 19: Ten BI Risks (and How to Overcome Them).
Chapter 20: Ten Keys to Gathering Good BI Requirements.
Chapter 21: Ten Secrets to a Successful BI Deployment.
Chapter 22: Ten Secrets to a Healthy BI Environment.
Chapter 23: Ten Signs That Your BI Environment Is at Risk.
Index.

Über Autor(innen)

Swain Scheps is Manager of Business Analysis at Brierley +Partners, Inc. and a technology veteran making his first foray intothe world of book authoring. He wrote the masterpiece resting inyour hands with a great deal of input and inspiration from BI guruand fellow For Dummies author Alan R. Simon.
In the late 1990's Swain, along with most people reading thisbook, had his dot-com boom-to-bust experience with a companycalled. . .well, that's not really important now is it.(Anyone interested in buying some slightly underwater stock optionsshould contact the publisher immediately.) After that there wereconsulting stints at Compaq, Hewlett-Packard, and Best Crossmarkdeveloping sales support applications and reporting tools. As ofthis writing, Swain basks under the fluorescent lights of Brierley,a technology company whose specialty is building customerrelationship and loyalty management systems for retailers. Theauthor has had the opportunity to learn from the very best asBrierley also provides unparalleled business intelligence andanalytics services for its clients.
Swain lives in Dallas, Texas with wife Nancy and a mere four dogs.He writes about more than just technology; his work has appeared inFodor's travel guide books, military history magazines, andeven another For Dummies book.