The Valuation of Intangible Assets

An Exploration of Patent and Trademark Portfolios
2010
ISBN: 978-3-8349-1774-4
Verlag: Gabler Verlag

Buch, Englisch, 220 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 354 g

Reihe: Innovation und Entrepreneurship

Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.

Zielgruppe

Research

Autoren/Hrsg.

Sandner, Philipp

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensfinanzen Rating, Due Diligence, Unternehmensbewertung

Inhaltsverzeichnis

The European Trademark System.- The Market Value of R&D, Patents, and Trademarks.- Trademark Filing Strategies and Their Valuation: Creating, Hedging, Modernizing, and Extending Brands.- The Importance of Technology- and Market-Based Assets in Stock Movement.- Summary of the Results and Outlook.

Über Autor(innen)

Dr. Philipp Sandner has been a research fellow and lecturer at the Institute for Innovation Research, Technology Management and Entrepreneurship of Prof. Dietmar Harhoff, Ph.D. (Ludwig-Maximilians-Universität Munich).