Buch, Englisch, 544 Seiten, Print PDF, Format (B × H): 203 mm x 246 mm, Gewicht: 1361 g
Buch, Englisch, 544 Seiten, Print PDF, Format (B × H): 203 mm x 246 mm, Gewicht: 1361 g
ISBN: 978-0-19-030063-0
Verlag: Oxford University Press
Innovation and Entrepreneurship provides a very practical and thoroughly researched introduction to innovation and entrepreneurship. It incorporates the core theme of entrepreneurship within the fabric of innovation and is complemented by a broad range of new case studies across many different industries.
The text covers the latest core information about innovation and the disciplined and systematic approach that has led successful innovative companies to their market leading positions and to achieve business success. This is blended with the entrepreneurship aspects of activity that lead to innovation, often in smaller firms and in niches of larger organisations. It provides a systematic breakdown of systematic innovation capabilities and both detailed case studies and mini cases of innovative companies and of entrepreneurs for students and business people to learn from.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
- Preface
- 1: Overview: The Importance of Innovation and Entrepreneurship
- 2: Innovation and Entrepreneurial Strategy
- 3: Leadership of Innovation
- 4: Managing the Innovation Portfolio and Projects
- 5: Creativity and Design
- 6: Supply Chain Innovation
- 7: Creating a Culture of Innovation
- 8: Entrepreneurship
- 9: Organisational Ambidexterity and Open Innovation
- 10: Frontiers of Innovation and Entrepreneurship
- 11: Assessing and Progressing Innovation and Entrepreneurship Practices
- Major Case Studies




