Samli From Imagination to Innovation

New Product Development for Quality of Life
1. Auflage 2011
ISBN: 978-1-4614-0854-3
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 145 Seiten

It is impossible to measure the full economic and psychological benefits of the sewing machine, the polio vaccine, or the Internet. What we know is that these products have changed our lives for the better, generating net benefits well beyond the metric of corporate profits.  As forces such as financial market volatility and fragmented markets demonstrate the fragility of the global economy, the imperative to develop products and services that contribute to the well-being of the many-rather than the few-is more pronounced than ever.In this book, A. Coskun Samli explores this imperative of an 'innovation culture' and how it can be encouraged at all levels, from the individual to the nation or region.  He argues that without a global innovation culture, committed to generating socially valuable products, we are likely to face a deteriorating quality of life, as wealth is concentrated at the top.  Integrating insights from management, economics, policy, and psychology, Samli demonstrates how creativity can be channeled into innovation and innovation can be channeled, in turn, toward economic development.  He discusses how national policies can be oriented toward encouraging such socially beneficial innovations as sustainable energy, communication technology, and medical discoveries.  The aim is to promote the development of products and services that improve quality of life and generate profits for those who invest in them.  He argues that all innovations, whether radical or incremental, must demonstrate social value in order to be truly profitable.

Autoren/Hrsg.

Samli, A. Coskun

Inhaltsverzeichnis

1;From Imagination to Innovation;4
2;Preface;8
3;Acknowledgments;12
4;About This Book;14
5;About the Author;16
6;Contents;18
7;Chapter 1: Introduction;22
8;Chapter 2: From Imagination to Creativity;28
9;Chapter 3: Innovation, Innovation, Innovation;37
10;Chapter 4: The Road to Innovation;44
11;Chapter 5: Thinking Outside of the Box;50
12;Chapter 6: Existing Demand Versus Nonexisting Demand;54
13;Chapter 7: Putting Imagination to Work;60
14;Chapter 8: The Drive to Innovate;68
15;Chapter 9: Developing Learning Organizations;76
16;Chapter 10: Diffusion of the Innovation;82
17;Chapter 11: Principles of Developing a New Product Strategy;91
18;Chapter 12: A Futuristic Portfolio Is a Necessity;97
19;Chapter 13: The Future Belongs to Those with Imagination;106
20;Chapter 14: A Future Full of Innovations;115
21;Chapter 15: Generating a Culture of Innovation in the United States;120
22;Chapter 16: Globalizing Our Innovation;133
23;Epilogue;141
24;Index;143