Salkowitz Young World Rising

How Youth Technology and Entrepreneurship are Changing the World from the Bottom Up
1. Auflage 2010
ISBN: 978-0-470-64432-4
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 224 Seiten, E-Book

Reihe: Microsoft Executive Circle

Young World Rising gives you an exclusive glimpse intothe new trend that's transforming global business and changing thedynamics of globalization
The global Millennial generation is 4.1 billion strong, and thespread of data networks is empowering them to build radically newkinds of organizations adapted to a flat and crowded world.Young World Rising takes you on a panoramic tour of the newcenters of enterpreneurial innovation on five continents.
* Explore the dynamics driving the emergence of the YoungWorld
* Demonstrate how wired Young World insurgents are reinventingentrepreneurship
* Get an inside look at the most innovative Young Worldbusinesses from India, Africa, Latin America and SoutheastAsia
* Identify how your organization can capitalize on the rise ofthe Young World to find new talent, open new markets, identifyinvestment opportunities and more
With more than a dozen unique and in-depth case studies,Young World Rising is essential reading for everyorganization coming to grips with the challenges of globalizationand demographic change in the 21st century.

Autoren/Hrsg.

Salkowitz, R.

Inhaltsverzeichnis

Preface ix
INTRODUCTION 1
A Bright and Crowded Future 4
Three Forces Reshaping the World 9
Exploring the Rise of the Young World 13
Promise and Peril 15
CHAPTER 1: The Rising Tide: Three Trends Driving the Emergence of the Young World 17
Demography and Destiny 18
The Rich Old World 18
The Poor Young World 20
The Spread of Ubiquitous Data Networks 27
Youth + Tech: The Emergence of the Global Net Generation 31
The Technology Age Gap in Global Perspective 35
Youth and Entrepreneurship 39
Innovation at the Bottom of the Pyramid 41
Technology and Indigenous Entrepreneurs 44
The Inflection Point 46
CHAPTER 2: Laying the Groundwork: Aligning Institutional Investments with Young World Development Goals 47
Aligning Profit and Prosperity 50
Building a Public-Private Partnership to Equip the Global Net Generation with World-Class Technology 55
Connecting Young World Innovators to Resources for Incubation and Business Development 59
The Seeds Are Sprouting 63
CHAPTER 3: Young World Entrepreneurship in Action 65
The Distinctive Qualities of Young World Entrepreneurship 67
Increasing the Skills of the Knowledge Workforce 71
Building Connections 81
Improving Conditions 93
Reaching the Global Market with Innovative Products and Services 106
Achieving Escape Velocity 115
CHAPTER 4: Engaging the Young World: Strategies for Success 131
Engaging Young World Talent 133
Collaborating with Young World Partners 139
Investing in Young World Opportunity 144
Developing Young World Markets 149
Plan for Uncertainty 155
Conclusion 161
Executive Summary 165
Appendix A 171
Appendix B 179
Notes 183
Acknowledgements 189
Index 193

Über Autor(innen)

ROB SALKOWITZ is a writer and consultant specializing in thesocial implications of new technology and the next-generationworkforce. He has worked with Microsoft and other leaders in globalbusiness to help formulate market strategy and articulate businessgoals. As an entrepreneur, Rob has helped start seven businessesand is a principal in the Seattle-based communications firmMediaPlant, LLC. Rob is author of Generation Blend andcoauthor (with Daniel Rasmus) of Listening to the Future,both from Wiley. He lives and works in Seattle, Washington.
www.youngworldrising.com