Sachse / Heinrich / Heiss Employer Attractiveness from the Perspective of Different Generations

Unity Instead of Differences
Erscheinungsjahr 2025
ISBN: 978-3-662-72421-7
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 58 Seiten

Reihe: Springer essentials

The discussion about generational differences in the workplace is omnipresent—often shaped by clichés and generalizations. This book provides a well-founded, empirically supported analysis of whether expectations for attractive employers truly differ across generations. The findings reveal: much of what is considered generation-specific is actually a reflection of broader societal change.

Based on a large-scale survey of employees from four generations, key factors are identified that make employers attractive—regardless of employee age. The book offers practical recommendations for sustainable human resource management—beyond generational myths.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Sachse, Katharina

Heinrich, Claus-Peter

Heiss, Silke F.

Sülzenbrück, Sandra

Inhaltsverzeichnis

Introduction.- Employer Attractiveness as a Success Factor.- Generations in the Workplace.- Criticism of Common Generational Classifications.- Previous Research on Generational Differences in Work Attitudes.- Evidence Instead of Assumptions: Our Methodology for Investigating Generational Differences.- Relevant Across Generations: Analysis of Key Factors of Employer Attractiveness.- Generational Differences in the Impact of Employer Attractiveness Factors.- Considering Life Phase Effects.- Limitations of Our Study.- HR Management Without Generational Myths: Practical Recommendations.- Conclusion.

Über Autor(innen)

Katharina Sachse, Silke F. Heiss, and Sandra Sülzenbrück are professors of business psychology at various universities of applied sciences. They have expertise in personnel psychology research and practice. Claus-Peter Heinrich is a business psychologist and Vice President Brand at IONOS Group.