Social Media Storms

Empowering Leadership Beyond Crisis Management
1. Auflage 2021
ISBN: 978-0-367-42530-2
Verlag: Routledge

Buch, Englisch, 174 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 432 g

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms.

Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age.

Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Autoren/Hrsg.

Rydén, Pernille

Hossain, Muhammad Ismail

Kottika, Efthymia

Škare, Vatroslav

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Management: Führung & Motivation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung

Inhaltsverzeichnis

1. Introduction 2. Understanding Preconditions of Social Media Storms 3. Insights into Social Media Storms 4. Challenges of a Changing Marketing Landscape 5. Managerial Framing of Risks and Opportunities 6. Reflective and Resilient Leadership of Social Media Storms 7. Business-Stakeholder Interactions during Social Media Storms 8. The Next Frontier – Social Media Storms as a Marketing Tool

Über Autor(innen)

Pernille Rydén is Dean of Education at the IT University of Copenhagen, Denmark.

Muhammad Ismail Hossain is Professor of Marketing at the University of Dhaka, Bangladesh.

Efthymia Kottika is Assistant Professor at the Prague University of Economics and Business, Czech Republic.

Vatroslav Škare is Associate Professor at the Faculty of Economics and Business, University of Zagreb, Croatia.