The Routledge Handbook of Identity and Consumption

2. Auflage 2025
ISBN: 978-1-032-46881-5
Verlag: Taylor & Francis Ltd

Buch, Englisch, 586 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 1240 g

Reihe: Routledge International Handbooks

"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes – "I shop therefore I am" – has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world, it seems as if there is no debate that our consumption behavior is fused with our self-identity – shaping it, changing it, and often challenging it.

The Routledge Handbook of Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so presents a broad perspective on the dynamics of self-identity and consumption.

With chapters discussing the theory, research, and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural, and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Ruvio, Ayalla

Belk, Russell

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Populärkultur
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung

Inhaltsverzeichnis

Part I: WHAT IS THE SELF IN THE CONTEXT OF CONSUMPTION?  1. I am what I do, not what I have: The centrality of experiential purchases to the self-concept Revisited  2. How people use objects to create and defend their identities  3. Authentic self-expression in consumption: misalignments in feeling and seeming  4. From reimagining the self to losing ‘ourselves’  5. Extended self in a digital age  6. A framework of the extended self in the metaverse: visual self-representation in avatar-mediated environments  7. Blockchain realities: materializing decentralized identities in the metaverse  8. A deeper dive into understanding stigmatized-identity cues  9. Can parents escape the ideology of intensive mothering? Reflections across social classes and geographical contexts  10.  The consumer self in pain  11.  Gendered Perspectives: Exploring Gendered Patterns in Identity and Consumer Behavior  12.  Grasping what is mine and me. Psychological ownership and self  13.  The world is my oyster: consumers’ psychological ownership in a spatial computing era  14.  Things we love, brand love, and the Self  Part II: THE DYNAMIC SELF: TRANSFORMATION, SUPPORT and CONTROL  15.  Self-transformation and chronic consumer liminality  16.  The modern girl myth: understanding the new Indian woman through her consumption choices  17.  Technological shaping of consumer identity  18.  Losing cool points: insights from insults among adolescents  19.  Aging consumers and consumption  20.  Motivated identity construction  21.  Compensatory consumption: a material salve for psychological wounds  22.  The efficacy of self-repair through compensatory consumption  23.  To see and be seen: inclusive design boosts consumer significance, worth and well-being  Part III: SOCIAL AND CULTURAL ASPECTS OF THE SELF AND CONSUMPTION  24.  Social influence and the self  25.  Self-extension, brand community and consumer creation among the Adult Fans of LEGO in the age of social media  26.  A brief review of political identity  27.  Generational identity and consumption  28.  Political identity and its implications for consumer behavior and marketing: a review of the emerging literature  29.  Cultural determinants of identity: consequences for consumer behavior  30.  Religious Identity and faith-based markets  Part IV. MARKETING AND THE SELF  31.  Brand relationships and self  32.  That Is So Not Me: Dissociating from Undesired Consumer Identities  33.  Implications of brand purpose for consumer identity  34.  Self-brand connections: motivations, origins, and outcomes  35.  Breaking gender binaries in advertising  36.  A social identity perspective on aspirational advertising and self  37.  Self-presentation versus self-disclosure of consumer behavior on social media  38.  Ethnic identity in advertising research  Part V. THE SELF AND PRODUCT/PERSON/PERSONA DISPOSAL  39.  You can’t take it with you when you go: body disposal as identity expression  40.  When do consumers dispose of possessions? The effect of Self-inauthenticity on possession disposal decisions  41.  Death Becomes Bowie – Life, Death and Identity of David (Jones) Bowie  42.  Evolution of Consumption: Identity Construction and Expression in the Digital Age

Über Autor(innen)

Ayalla Ruvio is an Associate Professor of Marketing at Michigan State University. Her area of expertise is in the psychology of consumer behaviors, which focuses on issues such as identity and consumption, material vs. experiential consumption, and consumer arrogance. Her research has been published in top journals, including the Journal of Academy of Marketing Science, International Journal of Research in Marketing, and Harvard Business Review. She is the co-editor of the volume on "Consumer Behavior" in the International Encyclopedia of Marketing and the “Consumer Behavior” textbook. Her research has been featured in numerous media outlets worldwide, including CNN, the TODAY show, Good Morning America, TIME magazine, The New York Times, Forbes, The Washington Post, Consumer Reports, The Daily Telegraph, The Atlantic, The Telegraph, and the Toronto STAR.

Russell W. Belk is York University Distinguished Research Professor, Royal Society of Canada Fellow, and Kraft Foods Canada Chair in Marketing at Schulich School of Business, York University. His research involves the extended self, meanings of possessions, collecting, gift giving, sharing, digital consumption, and materialism. This work is primarily qualitative and is often conceptual, visual, and cultural. He co-initiated the Association for Consumer Research (ACR) Film Festival, the Consumer Culture Theory (CCT) Conference, and the Consumer Behavior Odyssey. He is the past president and fellow of ACR and has over 800 publications. He has received numerous research and teaching awards, including the Sheth/JCR Award for Long Term Contribution to Consumer Research, 2005. In 2012, a 10-volume compendium with discussions of his work was published in the Sage Legends in Consumer Behavior series. In 2023, he received an honorary doctorate from Université de Reims with a festschrift in his honor.