Sales Management

1. Auflage 2015
ISBN: 978-90-01-80798-6
Verlag: Wolters-Noordhoff B.V.

Buch, Englisch, 494 Seiten, Format (B × H): 171 mm x 238 mm, Gewicht: 1194 g

Reihe: Routledge-Noordhoff International Editions

This international textbook focuses on the strategic and operational aspects of sales management. With new material on coaching and motivating sales teams, sales skills and leadership are developed in this unique product.

Sales Management teaches students how to gradually draw up a comprehensive sales plan: a process of analysing, learning, asking, brainstorming, writing, removing and reformulating. This comprehensive text provides core reading for students of sales and sales management globally.

Autoren/Hrsg.

Rustenburg, Gerbrand

Steenbeek, Arnold

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb

Inhaltsverzeichnis

1. The Sales Manager in a Changing Environment 2. Strategic Sales Planning 3. Sales Forecasting 4. Customer Relationship 5. Organization and Planning of the Sales Team 6. Account 7. Exhibition Management 8. Business Economical Aspects of Sales Management 9. Sales Leadership 10. Sales Coaching and Training 11. Sales Skills 12. Aspects of Internationalization

Über Autor(innen)

Gerbrand Rustenburg and Arnold Steenbeek