Rugh Front Line Public Diplomacy

How US Embassies Communicate with Foreign Publics
2014
ISBN: 978-1-137-44415-8
Verlag: Palgrave Macmillan US
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 276 Seiten, eBook

Reihe: Palgrave Macmillan Series in Global Public Diplomacy

This book presents the first-ever close and up-to-date look at how American diplomats working at our embassies abroad communicate with foreign audiences to explain US foreign policy and American culture and society. Projecting an American voice abroad has become more difficult in the twenty-first century, as terrorists and others hostile to America use modern communication means to criticize us, and as new communication tools have greatly expanded the worldwide discussion of issues important to us, so that terrorists and others hostile to us have added negative voices to the global dialogue. It analyzes the communication tools our public diplomacy professionals use, and how they employ interpersonal and language skills to engage our critics. It shows how they overcome obstacles erected by unfriendly governments, and explains that diplomats do not simply to reiterate set policy formulations but engage a variety of people from different cultures in a creative ways to increase their understanding of America.

Zielgruppe

Research

Autoren/Hrsg.

Rugh, W.

Inhaltsverzeichnis

Table of Contents

Acknowledgements

Introduction

PART I: THE CONTEXT

1. Legacy: Philosophy and Legal Basis

2. Public Diplomacy Personnel as FSOs

PART II: FIELD OFFICE MANAGEMENT

3. The Public Affairs Officer

4. Contacts and Personal Networking

PART III: INFORMATION PROGRAMS

5. Traditional Media

6. Social Media: Use in Public Diplomacy

7. Social Media: Factors to Consider

PART IV: CULTURAL AND EDUCATION PROGRAMS

8. Cultural Programs

9. Centers, Libraries and Other American Spaces

10. Educational Exchanges

PART V: PENTAGON COMMUNICATIONS

11. Defense Department Communications Expansion

12. Comparing DOD and State's Communications

Conclusion

13. Changes and Enduring Principles in PD Practice

Über Autor(innen)

William A. Rugh was a Foreign Service Officer for 31 years and served twice as US ambassador. He holds a PhD and has taught public diplomacy at the Fletcher School. He is the author of books and articles on public diplomacy and US foreign policy.