Rubenstein Making and Selling Cars

Innovation and Change in the U.S. Automotive Industry
Erscheinungsjahr 2003
ISBN: 978-0-8018-7371-3
Verlag: Johns Hopkins University Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 0 Seiten, Format (B × H): 152 mm x 229 mm

From the creation of fast food, to the design of cities, to the character of our landscape, the automobile has shaped nearly every aspect of modern American life. In fact, the U.S. motor vehicle industry is the largest manufacturing industry in the world.

James Rubenstein documents the story of the automotive industry. which despite its power, is an industry constantly struggling to redefine itself and assure its success. Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry shows how this industry made adjustments and fostered innovations in both production and marketing in order to remain a viable force throughout the twentieth-century.

Rubenstein builds his study of the American auto industry with care, taking the reader through this quintessentially modern history of production and consumption. Avoiding jargon while never over simplifying, Rubenstein gives a detailed and straightforward account of both the production and merchandising of cars. We learn how the industry began and about its methods for building cars and the modern American marketplace. Along the way there were many missteps and challenges—the Edsel, the fuel crisis, and the ascendancy of Japanese cars in the 1980s. The industry met these types of problems with new techniques and approaches. To demonstrate this, Rubenstein gives the reader examples of how the auto industry used to work, which he alternates with chapters showing how the industry has reinvented itself. Making and Selling Cars explains why the U.S. automotive industry has been and remains a vigorous shaper of the American economy.

Autoren/Hrsg.

Rubenstein, James M.

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Transport- und Verkehrswirtschaft
• Technische Wissenschaften Technik Allgemein Technikgeschichte
• Geisteswissenschaften Geschichtswissenschaft Weltgeschichte & Geschichte einzelner Länder und Gebietsräume Weltgeschichte
• Geisteswissenschaften Geschichtswissenschaft Geschichtswissenschaft Allgemein
• Technische Wissenschaften Verkehrstechnik | Transportgewerbe Fahrzeugtechnik

Inhaltsverzeichnis

Chapter 1. From Mass Production
Chapter 2. To Lean Production
Chapter 3. From Making Parts
Chapter 4. To Buying Parts
Chapter 5. From Deskilling the Workforce
Chapter 6. To Reskilling Labor
Chapter 7. From a Class-based Market
Chapter 8. To a Personal Market
Chapter 9. From Dealing with Customers
Chapter 10. To Serving Customers
Chapter 11. From a National Market
Chapter 12. To an International Market

Über Autor(innen)

Rubenstein, James M.
James M. Rubenstein is a professor of Geography at Miami University in Oxford, Ohio. His previous publications include The Cultural Landscape: An Introduction to Human Geography, An Introduction to Geography: People Places and Environment, and The Changing U.S. Auto Industry: A Geographical Analysis.

James M. Rubenstein is a professor of Geography at Miami University in Oxford, Ohio. His previous publications include The Cultural Landscape: An Introduction to Human Geography, An Introduction to Geography: People Places and Environment, and The Changing U.S. Auto Industry: A Geographical Analysis.