Buch, Englisch, 400 Seiten, Format (B × H): 161 mm x 227 mm, Gewicht: 626 g
Creating Competitive Advantage in the Next Economy
Buch, Englisch, 400 Seiten, Format (B × H): 161 mm x 227 mm, Gewicht: 626 g
ISBN: 978-0-7506-7762-2
Verlag: Taylor & Francis Ltd
In the New Economy, intelligence will be essential for firms to gain competitive advantage—not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1: Generating Competitive CapitalChapter 2: Turning Knowledge Into Active IntelligenceChapter 3: It’s a Risky BusinessChapter 4: Determining an SPF: National ConsiderationsChapter 5: Determining an SPF: Industry ConsiderationsChapter 6: Determining an SPF: Organizational ConsiderationsChapter 7: Intelligence Across the EnterpriseChapter 8: Intelligence Across the Value Chain: UpstreamChapter 9: Intelligence Across the Value Chain: DownstreamChapter 10: Installing the Intelligence Program: StructureChapter 11: Installing the Intelligence Program: CultureChapter 12: Ethics of Intelligence: Keeping Your Hands Clean, by Joanne Gavin
