Buch, Englisch, Gewicht: 1077 g
Buch, Englisch, Gewicht: 1077 g
ISBN: 978-1-264-70448-4
Verlag: Open University Press
Rothaermel combines conceptual frameworks, empirical research, and practical applications with real-world examples to help students navigate a rapidly evolving and complex landscape. Strategic Management stands at the forefront of AI integration and strategy education, highlighting cutting-edge advancements and innovative methods that empower students to understand and apply AI’s transformative impact on industries. This resource equips students with the essential foundation to grasp how companies achieve and maintain competitive advantage while honing the skills needed to become effective leaders capable of making strategic, well-informed decisions. As the sole author, Rothaermel ensures seamless alignment between concepts, cases, and teaching notes for an unparalleled learning experience.
Autoren/Hrsg.
Weitere Infos & Material
PART ONE: ANALYSIS1. What Is Strategy?2. Strategic Leadership: Managing the Strategy Process3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups4. Internal Analysis: Resources, Capabilities, and Core Competencies5. Shared Value and Competitive AdvantagePART TWO: FORMULATION6. Business Strategy: Differentiation, Cost Leadership, and Blue Oceans7. Business Strategy: Innovation, Entrepreneurship, and Platforms8. Corporate Strategy: Vertical Integration and Diversification9. Corporate Strategy: Strategic Alliances, Mergers and Acquisitions10. Global Strategy: Competing Around the WorldPART THREE: IMPLEMENTATION11. Organizational Design: Structure, Culture, and Control12. Corporate Governance, Business Ethics, and Business ModelsPART FOUR: MINICASESHOW TO CONDUCT A CASE ANALYSIS




