Digital Transformation Playbook

Rethink Your Business for the Digital Age
Erscheinungsjahr 2016
ISBN: 978-0-231-17544-9
Verlag: Columbia University Press

Buch, Englisch, 296 Seiten, Format (B × H): 160 mm x 235 mm, Gewicht: 627 g

Reihe: Columbia Business School Publishing

The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to create new value for customers and outperform their competitors. Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rules and provides practical, hands-on tools that will help businesses of all sizes adapt, innovate, and maximize value creation.

Rogers's rules address critical categories for every business: customers, competition, data, innovation, and the value proposition. For each, he presents diverse case studies (from companies such as Apple and Uber to GE and the New York Times), discusses common challenges to adopting the digital approach, and provides companies and business leaders clear, tested steps to implement new practices. Rogers shows that, rather than being "disrupted" by digital business models, any business can learn the rules of today's leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works.

Autoren/Hrsg.

Rogers, David

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Über Autor(innen)

David L. Rogers is the faculty director of Columbia Business School's executive programs in Digital Marketing and Digital Business Strategy and founder of the BRITE (Brands Innovation Technology) conference. He advises global companies such as Google, Toyota, Visa, IBM, China Eastern Airlines, Kohler, and MacMillan, and he has appeared on CNN and CNBC and in The Financial Times, The Wall Street Journal, Forbes, and The Economist. His most recent book is The Network Is Your Customer.