Rogala / Bialowas Communication in Organizational Environments

Functions, Determinants and Areas of Influence
1. Auflage 2016
ISBN: 978-1-137-54703-3
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 277 Seiten

Reihe: Business and Management (R0)

This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research, and determines the functions, objectives and conditions of effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate internal communication, and provide a tool for measuring communication effectiveness. Useful as a guide for internal communication managers in various organizations, this book is also important reading for academics in corporate communication, public relations, corporate management and behaviour, and human resource management. 

Anna Rogala is an assistant professor in the Department of Marketing Strategies at the Poznan University of Economics, Poland. She specializes in corporate communications, brand management and corporate image, and is currently engaged in consulting and training companies in these areas. Anna is also a member of the Polish Scientific Society of Marketing, and Eurasia Business and Economic Society.  Sylwester Bialowas is an assistant professor in the Department of Marketing Research and Services at the Poznan University of Economics, Poland. His research interests include Consumer Behaviour and Market Research.

Autoren/Hrsg.

Rogala, Anna

Bialowas, Sylwester

Inhaltsverzeichnis

1;Personal Acknowledgements;8
2;Acknowledgements;10
3;Contents;12
4;List of Figures;16
5;List of Tables;18
6;Introduction;22
7;1: Theory of Communication: Evolution, Approaches, Models;27
7.1;1.1 Etymology of the Term “Communication”;27
7.2;1.2 Traditions and Theoretical Orientations in Communication Science;35
7.3;1.3 Models of the Communication Process;41
7.4;References;52
8;2: Internal Communication in an Organization;54
8.1;2.1 Organizational Environment;54
8.2;2.2 Types of Communication Needs in an Enterprise;60
8.3;2.3 The Essence of Communication within an Organization;63
8.4;2.4 Types of Information in an Organization;69
8.5;2.5 Organizing Communication in an Enterprise;72
8.5.1;2.5.1 The Levels, Directions, and Forms of Communication in Organizations;72
8.5.2;2.5.2 Instruments for Communication in Enterprises;80
8.6;References;86
9;3: Functions and Objectives of Internal Communication;90
9.1;3.1 The Systematization of Internal Communication Objectives;90
9.2;3.2 The Functions of Internal Communication;97
9.3;3.3 The Realization of Internal Communication Objectives in Organizations in the Light of Research;100
9.3.1;3.3.1 Research Methodology, ;101
9.3.2;3.3.2 Assessment of the Realization of Internal Communication Objectives;106
9.4;3.4 Barriers and Obstacles to Internal Communication;114
9.5;References;119
10;4: Communication Behaviours in an Organization;123
10.1;4.1 The Essence and the Basic Determinants of Organizational Behaviour;123
10.2;4.2 Types of Organizational Behaviour;127
10.3;4.3 Typology of Employees’ Communication Behaviours;132
10.4;4.4 Determinants of Individual Communication Behaviours in an Organization;142
10.5;4.5 Factors Determining Communication Behaviours of the Employees;157
10.6;References;171
11;5: Determinants of Internal Communication Effectiveness;175
11.1;5.1 Reference Points for the Evaluation of Communication in Organizations;175
11.2;5.2 Components for the Evaluation of Internal Communication: An Integrated Approach;180
11.3;5.3 The Essence, Types and Principles of a Communication Audit;191
11.4;5.4 A Model of Interdependence Between the Conditions of Internal Communication and Its Effectiveness;194
11.5;5.5 The Assumptions of an Integrated Index for the Assessment of Internal Communication Effectiveness;212
11.6;References;227
12;6: Internal and External Communication: In Search of Coherence;230
12.1;6.1 The Role of Communication in Internal Marketing, Personnel Marketing and Internal Public Relations;231
12.2;6.2 The Importance of Communication in an Organization Regarding Marketing Communications Activities;237
12.3;6.3 Interdependence Between Internal and External Communication;243
12.4;6.4 The Significance of Internal Communication for the Internal and External Marketing of Organizations: Research Results;246
12.5;6.5 Towards a New Paradigm of Corporate Communication?;263
12.6;References;269
13;Index;274