Robinson, Jr. / Robinson / Jr. Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

1. Auflage 2014
ISBN: 978-3-319-10864-3
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 285 Seiten, eBook

Reihe: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

?Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.   This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.?

Zielgruppe

Research

Autoren/Hrsg.

Robinson, Jr., Leroy

Robinson, Jr.

Robinson, Leroy

Jr.,

Inhaltsverzeichnis

1;ACADEMY OFMARKETING SCIENCE;6
1.1;Officers 2009;6
1.2;Board Of Governors;6
1.3;Program and Track Chairs;7
1.4;Preface;9
1.5;Acknowledgements;10
1.6;Distinguished Fellows;11
1.7;Reviewers;12
1.8;Session Chairs and Moderators;18
1.9;Discussants and Panel Participants;20
2;Table of Contents;21
3;AN ETHICAL PERSPECTIVE ON SUSTAINABLE BUSINESS PRACTICES;45
3.1;ABSTRACT;45
4;ATTRIBUTIONS OF AUTHENTICITY: EMPLOYEE PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY PROGRAMS;46
4.1;ABSTRACT;46
5;COMPARING CODES OF ETHICS AMONG THE TOP COMPANIES IN AUSTRALIA, CANADA AND THE USA;47
5.1;ABSTRACT;47
6;DEFINITIONS, THEORIES, DRIVERS AND MANAGERIAL IMPLICATIONS: GROUNDING GLOBAL STRATEGIC SUSTAINABILITY.;48
6.1;ABSTRACT;48
7;MOTIVATING PRO-ENVIRONMENTAL BEHAVIORS: UTILITY OF THE DECISIONAL BALANCE SCALE, SELF-EFFICACY AND REACTANCE;49
7.1;ABSTRACT;49
8;EMPIRICAL INVESTIGATION OF DATA QUALITY AND VALIDITY OF COGNITIVE VALENCE AND CONTENT OF THOUGHTS: TRAINED INDEPENDENT RATERS VE;50
8.1;ABSTRACT;50
9;EMPIRICAL AGREEMENT BETWEEN FORMATIVE AND REFLECTIVE MEASUREMENT MODELS: A MONTE-CARLO ANALYSIS;51
9.1;ABSTRACT;51
10;DETERMINING THE NUMBER OF SEGMENTS IN FIMIX-PLS;52
10.1;ABSTRACT;52
10.2;EXPERIMENTAL SET-UP;52
10.3;RESULTS;52
11;THE PERFORMANCE IMPLICATIONS OF MARKET-BASED ASSETS AND INNOVATION CAPABILITIES;53
11.1;ABSTRACT;53
11.2;INTRODUCTION;53
11.3;THEORETICAL BACKGROUND AND HYPOTHESES;53
11.4;RESEARCH DESIGN;54
11.5;ANALYSIS AND RESULTS;55
11.6;DISCUSSION AND IMPLICATIONS FOR PRACTICE AND FUTURE RESEARCH;55
11.7;REFERENCES;56
11.8;TABLES AND FIGURES;57
12;EXPLORING US CONSUMERS UNDERSTANDING OF CARBON OFFSETS;58
12.1;ABSTRACT;58
12.2;INTRODUCTION;58
12.2.1;A Brief Overview of US Green Marketing Regulation;58
12.2.2;Consumer Responses to Green Marketing;58
12.3;RESEARCH DESIGN;59
12.4;DATA ANALYSIS;60
12.5;CONCLUSIONS AND IMPLICATIONS;60
12.6;REFERENCES;61
13;CONSUMER ACCEPTANCE OF RENEWABLE ENERGIES – TARGET GROUP SEGMENTATION BASED ON THE CLASSIFICATION OF PRIVATE END USERS INTO LIFE;63
13.1;ABSTRACT;63
14;WHO CARES ABOUT A FAIR TRADE LABEL? ON THE IMPACT OF CONSUMER ATTITUDES ON BRAND RELEVANCE OF FAIR TRADE PRODUCTS;64
14.1;ABSTRACT;64
15;THE NETWORK EFFECTS OF PRODUCT PORTOFLIO CHARACTERISTICS ON PARENT BRAND EQUITY;65
15.1;ABSTRACT;65
16;NONPROFIT BRANDS: THE IMPORTANCE OF BRAND IMAGE IN CHARITABLE GIVING;66
16.1;BACKGROUND AND OBJECTIVES;66
16.2;METHODOLOGY;66
16.3;RESULTS;66
17;A COMPARISON OF SELECTED REPUTATION MEASURES’ CONVERGENT AND CRITERION VALIDITY;67
17.1;INTRODUCTION;67
17.2;RESEARCH DESIGN;67
17.3;RESULTS;67
18;THE VALUE OF CORPORATE REPUTATION FOR SHAREHOLDERS: EVIDENCE FROM GERMANY FOR DAX 30 COMPANIES;68
18.1;INTRODUCTION;68
18.2;METHODOLOGY AND DATA;68
18.3;RESULTS;68
19;CHARTING CHATTER: WHAT CONSUMER GENERATED ADVERTISING SEEMS TO BE SAYING ABOUT BRAND PERSONALITY;69
19.1;ABSTRACT;69
20;THE EFFECT OF COMPLAINT HANDLING ON CONSUMER WORD-OF-MOUTH: ASSESSING DIFFERENCE BETWEEN WOM GIVERS AND RECEIVERS;70
20.1;ABSTRACT;70
21;FACILITATING THE DEVELOPMENT OF FIRM-CUSTOMER RELATIONSHIPS IN ONLINE RETAILING CONTEXTS THROUGH VIRTUAL COMMUNITY CULTIVATION;71
21.1;ABSTRACT;71
22;LINKING BRAND EQUITY TO ORGANIZATIONAL OUTCOMES;72
22.1;ABSTRACT;72
23;THE FEELING OF REGRET IN EBAY AUCTIONS: THE ROLE OF SNIPERS;73
23.1;ABSTRACT;73
24;IS MARKET SEGMENTATION DEAD? A CONCEPTUAL MODEL OF THE EFFECT OF SEGMENTATION CHOICES ON MARKETING PERFORMANCE;74
24.1;ABSTRACT;74
25;MARKET-ORIENTED SEARCH IN DIFFERENTIATED INDUSTRIES;75
25.1;ABSTRACT;75
25.2;THEORY AND CONTRIBUTION;75
26;CORE BUSINESS PROCESSES LINK MARKET ORIENTATION AND BUSINESS PERFORMANCE;76
26.1;ABSTRACT;76
26.2;INTRODUCTION;76
26.3;THEORETICAL BACKGROUND;76
26.4;METHODOLOGY;77
26.5;ANALYSIS AND RESULTS;78
26.6;DISCUSSION;78
26.6.1;Theoretical implications;78
26.6.2;Managerial implications;78
26.6.3;Limitations and avenues;79
26.7;REFERENCES;79
26.8;TABLES AND FIGURES;80
27;A STEP FORWARD TOWARD DISCERNMENT OF CO-BRANDING STRATEGY;81
27.1;ABSTRACT;81
27.2;INTRODUCTION;81
27.3;A FOUNDATION FOR CO-BRANDING RESEARCH;81
27.3.1;Definition;81
27.3.2;Variables;81
27.3.3;Future Research Venues;81
28;ATTRIBUTE ALIGNABILITY AND VALUE RELEVANCE IN A LATE ENTRANT STRATEGY;82
28.1;ABSTRACT;82
29;MULTIPLE BRAND ALLIANCES: A PORTFOLIO DIVERSIFICATION PERSPECTIVE;83
29.1;ABSTRACT;83
30;NEW THOUGHTS ON BRAND DISPOSAL STRATEGIES OF MULTINATIONAL FIRMS;84
30.1;ABSTRACT;84
31;CONNECTING WITH CUSTOMERS: THE EFFECTS OF CULTURAL DIFFERENCES ON SERVICE ENCOUNTERS;85
31.1;ABSTRACT;85
32;FROM SENTIMENT TOWARDS ADVERTISING TO MATERIALISM AND VANITY: AN ASSESSMENT FROM THE MIDDLE EASTERN PERSPECTIVE;86
32.1;ABSTRACT;86
32.2;INTRODUCTION;86
32.3;RESEARCH OBJECTIVES AND HYPOTHESES;86
32.4;RESULTS;86
33;AN EXPANDED MODEL OF CONSUMER EVALUATIONS OF LIVE MUSICAL PERFORMANCE: ANTECEDENTS AND BEHAVIORAL OUTCOMES;87
33.1;ABSTRACT;87
34;REAL-TIME SERVICE ENCOUNTERS AND CUSTOMER SATISFACTION: ONLINE MONITORING OF CORE SERVICE DELIVERY;88
34.1;ABSTRACT;88
34.2;INTRODUCTION;88
34.3;THEORETICAL FRAMEWORK AND HYPOTHESIS DEVELOPMENT;88
34.4;METHODOLOGY;90
34.4.1;Manipulations;90
34.5;IMPLICATIONS FOR MARKETING THEORY AND PRACTICE;91
34.6;REFERENCES;91
35;MARKET PERFORMANCE INFLUENCED BY MILES & SNOW’S BUSINESS TYPOLOGIES, WITH NARVER & SLATER’S MARKET ORIENTATION AND HREBINIAK & J;93
35.1;ABSTRACT;93
35.2;INTRODUCTION;93
35.2.1;Typology Strategy;93
35.2.2;Market Orientation;94
35.2.3;Organizational Adaptation: Strategic Choice and Environmental Determinism;94
35.2.4;Research Hypotheses;94
35.2.5;Moderators and Mediators;94
35.3;METHODOLOGY;95
35.4;RESULTS;95
35.5;REFERENCES;95
36;THE MARKETING EFFECT ON THE FIRM VALUE;98
36.1;ABSTRACT;98
36.2;INTRODUCTION;98
36.3;LITERATURE REVIEW;98
36.3.1;The corporate perspectives;98
36.4;HYPOTHESES DEVELOPMENT;99
36.5;RESULTS;100
36.6;CONCLUSION;100
36.7;REFERENCES;101
37;THE ECONOMIC SIDE OF RELATIONSHIP MARKETING;103
37.1;ABSTRACT;103
37.2;INTRODUCTION;103
37.3;RESEARCH OBJECTIVES;103
38;COLLABORATIVE COMMUNICATION, INTERACTION ORIENTATION, MARKETING CAPABILITIES AND CORE PROCESSES PERFORMANCE;104
38.1;ABSTRACT;104
39;WHAT DRIVES COMPETITORS TO COOPERATE?: ANTECEDENTS OF COLLECTIVE MARKETING COOPETITION;105
39.1;ABSTRACT;105
40;TRUE OR FALSE? A STUDY OF FALSEHOODS IN MARKET INTELLIGENCE DISSEMINATION WITHIN ORGANIZATIONS;106
40.1;ABSTRACT;106
41;CARICATURES, CARTOONS, SPOOFS AND SATIRES: POLITICAL BRANDS AS BUTTS;107
41.1;ABSTRACT;107
42;CORPORATE BRANDING IN SOUTH AFRICA;108
42.1;ABSTRACT;108
43;REDUCING ECOLOGICAL FOOTPRINTS THROUGH INDIVIDUAL SOCIAL RESPONSIBILITY: A CONSUMER PERSPECTIVE;109
43.1;INTRODUCTION;109
43.2;RESEARCH OBJECTIVES;109
43.3;METHOD;109
43.4;DISCUSSION AND CONCLUSION;109
44;INVESTIGATING THE CUSTOMERS' LOYALTY TO TECHNOLOGY-BASED SELF-SERVICE COUPONS;110
44.1;ABSTRACT;110
44.2;INTRODUCTION;110
44.3;RESEARCH OBJECTIVES;110
44.4;FINDINGS;110
45;A REVIEW AND UPDATE OF THE CLASSIFICATION OF GOODS SYSTEM: A CUSTOMER INVOLVEMENT SYSTEM;111
45.1;ABSTRACT;111
46;OPENING CHANNELS OF THOUGHT: UNDERSTANDING THE VALUE OF PLACE;112
46.1;ABSTRACT;112
47;TOWARDS AN INFORMED CHOICE: EDUCATION ON THE WORLD MARKET;113
47.1;ABSTRACT;113
48;MARKETING ISSUES IN THE PRIVATE TERTIARY EDUCATION: THE CASE OF CYPRUS;114
48.1;ABSTRACT;114
48.2;INTRODUCTION;114
48.3;RESEARCH OBJECTIVES;114
48.4;RESEARCH METHODOLOGY;114
48.5;CONCLUSIONS;114
49;WHAT DO COMPANIES IN ICELAND NEED TO DO IN ORDER TO SUCCEED FOLLOWING THE COLLAPSE OF THE ECONOMY OF THAT SMALL COUNTRY?;115
49.1;ABSTRACT;115
49.2;INTRODUCTION;115
49.3;ECONOMIC GROWTH DURING THE 20TH CENTURY;115
49.4;MEMBERSHIP IN THE EUROPEAN ECONOMIC AREA;116
49.5;WHAT WILL THE FUTURE BRING?;117
49.6;REFERENCES;118
50;CUSTOMER VALUE IN BUSINESS MARKETS – A RESEARCH SUMMARY AND PROPOSAL FOR AN EXTENSION;120
50.1;ABSTRACT;120
50.2;INTRODUCTION;120
50.3;CUSTOMER VALUE IN BUSINESS MARKETS: THEORY DEVELOPMENT;120
50.4;SUMMARY AND CONCLUSION;122
50.5;TABLES AND FIGURES;123
50.6;REFERENCES;124
51;BUYER-SELLING FIRM RELATIONSHIP AND GENDER AS A MODERATING EFFECT;125
51.1;ABSTRACT;125
51.2;INTRODUCTION;125
51.3;RESEARCH OBJECTIVE;125
51.4;SAMPLE;125
51.5;METHOD;125
52;CROUCHING ECONOMY, HIDDEN STRATEGY: GOALS AND PRIORITIES IN GLOBAL SOURCING;126
52.1;ABSTRACT;126
52.2;INTRODUCTION;126
52.3;LITERATURE REVIEW & FRAMEWORK;126
52.4;RESEARCH METHODOLOGY;127
52.5;RESULTS & DISCUSSION;127
52.6;CONCLUSIONS;128
52.7;REFERENCES;128
53;THE RELATIONSHIP EXCHANGE IN CHINESE BUSINESS-TO-BUSINESS MARKETING;131
53.1;ABSTRACT;131
54;DOING BUSINESS AS USUAL WOULDN’T CUT IT ANYMORE: GENDER IDENTITY AND CONSUMERS’ BRAND PERCEPTIONS;132
54.1;ABSTRACT;132
55;RE-FOCUSING THE DOMAIN OF THE MARKETING DISCIPLINE IN A MANAGERIALLY-RELEVANT WAY;133
55.1;ABSTRACT;133
56;LIFE SCIENCES MARKETING: BENEFIT-BASED SEGMENTATION OF FUNCTIONAL FOOD MARKETS;134
56.1;ABSTRACT;134
57;INTEGRATED COGNITIVE MODEL INCORPORATING MEANS-END CHAINS, MARKETING AUDIT AND RESOURCE-BASED VIEW;135
57.1;ABSTRACT;135
58;BRAND INTERDEPENDENCY VERSUS BRAND DEPENDENCY: A MASLOW’S SELF-ACTUALIZATION PERSPECTIVE;136
58.1;ABSTRACT;136
58.2;INTRODUCTION;136
58.3;THEORETICAL FRAMEWORK AND PROPOSITIONS;136
58.3.1;Maslow and Congruity;136
58.3.2;Survival Needs and Self-Concept Brand Image Congruity;136
58.3.3;Ego-Related Needs and Self-Concept Brand Image Congruity;137
58.3.4;Ego Self-Concept Brand Image Congruity and Brand Dependency;137
58.3.5;Self-Actualization Needs and Self-Concept Brand Image Congruity;138
58.3.6;Transcendent Self-Concept Brand Image Congruity and Brand Interdependency;138
58.4;CONCLUSION;139
58.5;REFERENCES;139
59;BRAND COMMUNITY PARTICIPATION;141
59.1;ABSTRACT;141
60;HOW DO THEY REALLY HELP? AN EMPIRICAL TUDY OF THE ROLE OF DIFFERENT INFORMATION SOURCES IN BUILDING BRAND TRUST;142
60.1;ABSTRACT;142
61;A MIXTURE MODEL TO ESTIMATE CUSTOMER VALUE FOR E-SERVICES;143
61.1;ABSTRACT;143
61.2;INTRODUCTION;143
61.3;A MODEL OF CUSTOMER VALUE;143
61.4;A NUMERICAL ANALYSIS;145
61.5;DISCUSSION AND LIMITATIONS;145
61.6;CONCLUSION;146
61.7;REFERENCES;146
62;LINKING SERVICE AND INNOVATION PROCESSES ON THE INTERNET: A FRAMEWORK FOR CUSTOMER FIRM CONSTELLATIONS IN ELECTRONIC NETWORKS;148
62.1;ABSTRACT;148
63;SERVICE QUALITY IN THE IRANIAN CELLULAR TELECOMMUNICATIONS MARKET;149
63.1;ABSTRACT;149
63.2;INTRODUCTION;149
63.3;THE RESEARCH MODEL;149
63.4;RESEARCH METHODOLOGY;150
63.5;DATA ANALYSIS AND RESULTS;151
63.6;CONCLUSION;151
63.7;REFERENCES;151
63.8;FIGURES AND TABLES;152
64;EFFECTS OF ADAPTIVE SELLING BEHAVIOR AND CUSTOMER ORIENTATION ON PERFORMANCE: AN EMPIRICAL ANALYSIS OF PHARMACEUTICAL SALESPEOPL;154
64.1;ABSTRACT;154
65;WHAT SALES PEOPLE DO: OBSERVATIONS OF SUCCESSFUL BEHAVIORS IN LIVE SALES MEETINGS;155
65.1;ABSTRACT;155
65.2;INTRODUCTION;155
65.3;METHODOLOGY;156
65.4;RESULTS;156
65.5;DISCUSSION AND LIMITATIONS;157
65.6;REFERENCES;158
66;AN INTRODUCTION OF DOMINANCE ANALYSIS IN THE PERSONAL SELLING CONTEXT;160
66.1;ABSTRACT;160
67;THE INFLUENCE OF SALES CONTROL SYSTEMS ON SALESPEOPLE’S ADAPTIVE KNOWLEDGE, SELLING BEHAVIORS AND SALES PERFORMANCE: AN INVESTIG;161
67.1;ABSTRACT;161
68;POLITICAL RISK: LITERATURE REVIEW;162
68.1;ABSTRACT;162
68.2;INTRODUCTION;162
68.3;LITERATURE REVIEW;162
68.4;DISCUSSION;163
68.5;REFERENCES;163
69;ADAPTING TO ADAPTIVE BEHAVIOR: DEALING WITH THE INTELLECTUAL PROPERTY LAWS OF THE RUSSIAN FEDERATION: 1992-2008;167
69.1;ABSTRACT;167
69.2;INTRODUCTION;167
69.3;THE 1992 REFORMS;167
69.3.1;The Legal Framework of Modern Russian Intellectual Property Legislation;167
69.3.2;The Patent Law of the Russian Federation No. 3517-1 as amended 7 February 2003, No. 22FZ, in force I January 2004;167
69.3.3;The Law of the Russian Federation No. 5351-1 on Copyright and Ancillary Rights amended 11 December 2002, No. 72-3FL, in force 23;168
69.3.4;The Law of the Russian Federation No. 3523-1 on the Legal Protection of Computer Programs and Databases as amended 24 December 2;168
69.3.5;Loopholes in the 1990s Statutes and Cultural Inhibitions to their Enforcement;168
69.4;THE SECOND EFFORT: PART FOUR OF THE NEW CIVIL CODE;169
69.4.1;New Remedies: Part Four (Title Seven) of the Civil Code (2006 Version);169
69.4.2;Part Four of the Russian Civil Code as Currently Enacted;169
69.5;ENFORCEMENT IMPROVEMENTS SINCE 2006;169
69.5.1;Recent Legal Cases;169
69.5.2;An Interesting Anecdote;169
69.6;CONCLUSION;170
69.7;REFERENCES;170
70;DOES USER-FRIENDLY ALWAYS MATTER? THE MODERATING ROLE OF TEMPORAL DISTANCE AND INFORMATION ASYMMETRY;172
70.1;ABSTRACT;172
71;DECOMPOSING THE EFFECT OF INFORMATION TECHNOLOGY TOOLS ON NEW PRODUCT QUALITY AND NEW PRODUCT MARKET PERFORMANCE: A PHASE-BASED;173
71.1;ABSTRACT;173
72;STRATEGIC PRICING DECISIONS AS CORNERSTONES FOR SUCCESSFUL MARKETING MANAGEMENT: AN EMPIRICAL STUDY ON TECHNOLOGY-BASED SMES;174
72.1;INTRODUCTION;174
72.2;METHODOLOGY;174
72.3;RESULTS AND IMPLICATIONS;174
73;THE JOINT INFLUENCES OF INTERACTION AND ENTREPRENEURIAL ORIENTATOIN ON PRODUCT INNOVATION;175
73.1;ABSTRACT;175
74;THE DRIVERS AND IMPLICATIONS OF FAST TRACK NEW PRODUCT DEVELOPMENT;176
74.1;ABSTRACT;176
75;KEY DETERMINANTS OF RETAIL INTERNATIONALIZATION: AN INSTITUTIONAL THEORY APPROACH;177
75.1;ABSTRACT;177
76;A CONCEPTUAL MODEL FOR RETAILER-VENDOR STRATEGIC PARTNERSHIPS;178
76.1;ABSTRACT;178
77;IMPACT OF MALLS ON SMALL RETAILERS;179
77.1;ABSTRACT;179
77.2;INTRODUCTION;179
77.3;LITERATURE RESEARCH;179
77.4;DESIGN/METHODOLOGY/APPROACH;179
77.5;FINDINGS;179
77.5.1;Impact of Mall;180
77.5.2;Comparison Of Small Trader Tactics With US Retailer Study;180
77.5.3;How Small Retailers Are Fighting Competition?;180
77.6;CONCLUSION;180
77.7;REFERENCES;180
78;TRAITS VERSUS STATES: HOW CONSUMPTION AFFECTS OUR SENSE OF SELF;183
78.1;ABSRACT;183
79;THE EFFECTS OF SELF-CONGRUENCY AND PRODUCT TYPE ON THE PURCHASE INTENTION OF REAL VERSUS VIRTUAL PRODUCTS;184
79.1;ABSTRACT;184
80;THE ROLE OF SELF-CONCEPT BRAND IMAGE CONGRUITY IN CONSUMERS’ ATTITUDINAL FORMATION AND ATTITUDINAL BRAND LOYALTY: A VIEW FROM UT;185
80.1;ABSTRACT;185
81;DISCRIMINATORY CHOICE FACTORS IN UNIVERSITY SELECTION: A SOUTH AFRICAN PERSPECTIVE OF DIFFERENT ETHNIC GROUPS;186
81.1;ABSTRACT;186
82;CAUSE-RELATED MARKETING IN SOUTH AFRICA: THE INFLUENCE OF STRUCTURAL CAMPAIGN ELEMENTS;187
82.1;ABSTRACT;187
82.2;INTRODUCTION;187
82.3;THE ORIGIN OF CAUSE-RELATED MARKETING;187
82.4;CAUSE-RELATED MARKETING DEFINED;187
82.5;CAUSE-RELATED MARKETING, COMMUNICATION, FRAMING AND STRUCTURAL CAMPAIGN ELEMENTS;187
82.6;SOUTH AFRICA AND CAUSE-RELATED MARKETING;188
82.7;PROBLEM STATEMENT;188
82.8;RESEARCH OBJECTIVES AND METHODOLOGY;188
82.9;FINDINGS AND DISCUSSION;189
82.9.1;General Consumer Insights;189
82.9.2;Gender, Race and Marital Status;189
82.9.3;Brand Importance and Price Premium Influences;189
82.9.4;Trust, Guilt and Charitable Giving;189
82.9.5;Product Involvement, Donation Level and Expression Format Interactions;190
82.9.6;Cause-Related Marketing Structural Campaign Elements;190
82.10;CONCLUSION;190
82.11;REFERENCES;191
83;A SALES PERSPECTIVE ON SERVICE DOMINANT LOGIC;192
83.1;ABSTRACT;192
84;A ROADMAP OF SOA-BASED FRAMEWORK FOR INTERNET-ENABLED CRM;193
84.1;ABSTRACT;193
84.2;INTRODUCTION;193
84.3;A VALUE CUBE FOR INTERNET-ENABLED CRM;193
84.4;A SOA-BASED CRM FFRAMEWORK;194
84.4.1;Customer Perspective;194
84.4.2;E-Service Provider Perspective;195
84.4.3;E-Service Pricing;196
84.5;THE VALUE FOR SOA-BASED CRM;196
84.6;A TAXONOMY OF CRM E-SERVICES;196
84.7;CONCLUDING REMARKS;197
84.8;REFERENCES;197
85;BUYER ORGANIZATION MAPPING: NEW CRM TOOL FOR SALESPEOPLE;198
85.1;ABSTRACT;198
86;INTERRELATIONS OF ADVERTISING CHANNELS— AN EMPIRICAL STUDY ON ONLINE PURCHASE BEHAVIOR;199
86.1;ABSTRACT;199
87;TAILORING ADVERTISEMENTS FOR THE GENERATION 50+: THE ROLE OF ACTIVITY AND MODESTY FOR SELF-VERIFICATION;200
87.1;ABSTRACT;200
87.2;INTRODUCTION;200
87.3;THEORETICAL BACKGROUND;200
87.4;HYPOTHESIS;200
87.5;METHOD;201
87.6;RESULTS;202
87.7;DISCUSSION;202
87.8;REFERENCES;203
87.9;TABLES AND FIGURES;204
88;BEYOND SENTRY AND SEEKER: A NEW LOOK AT CONSUMER COPING BEHAVIORS WITH INTERPERSONAL MARKETING PERSUASION;205
88.1;ABSTRACT;205
89;THE EFFECTS OF SOCIAL NORMS ON CONSUMERS’ RESPONSES TO MOBILE ADVERTISING;206
89.1;ABSTRACT;206
89.2;INTRODUCTION;206
89.3;LIERATURE REVIEW;206
89.4;METHODOLOGY;207
89.5;FINDINGS;207
89.6;DISCUSSIONS AND CONCLUSION;208
89.7;REFERENCES;209
90;A TYPOLOGY OF CHANNEL ORGANIZATIONS;211
90.1;ABSTRACT;211
91;DISTRIBUTION STRATEGIES FOR ENHANCED CHANNEL PARTNER PERFORMANCE;212
91.1;ABSTRACT;212
91.2;INTRODUCTION;212
91.3;RESEARCH METHODOLOGY;213
91.4;RESULTS AND DISCUSSION;213
91.4.1;Insurance sector;213
91.4.2;Mobile telecom sector;213
91.4.3;FMCG sector;214
91.5;TABLES;214
91.6;REFERENCES;215
91.6.1;Websites;216
92;MY PRODUCT, MY SELF: SELF-PRESENTATION CONCERNS IN PRODUCT EVALUATION;217
92.1;ABSTRACT;217
93;AFFECT-REGULATION THROUGH NOSTALGIA-SHOPPING;218
93.1;ABSTRACT;218
94;THE EFFECT OF GOAL ACTIVATION ON THE EVALUATION OF HYBRID PRODUCTS: THE ROLE OF CATEGORY FAMILIARITY IN THE DILUTION OF THE MEANS-GOAL ASSOCIATION;219
94.1;ABSTRACT;219
95;RELATIONAL CONFUSION;220
95.1;ABSTRACT;220
96;STUDYING CUSTOMER VALUE OF SOCIAL NETWORK SERVICES;221
96.1;ABSTRACT;221
97;SATISFACTION – LOYALTY: IT’S NOT THAT SIMPLE;222
97.1;ABSTRACT;222
98;EFFECTS OF SERVICE QUALITY, TRUST, AND PERCEIVED VALUE ON CUSTOMER LOYALTY: THE CASE OF MOBILE SUBSCRIBERS;223
98.1;ABSTRACT;223
99;THE ROLE OF MASS MEDIA AND MARKETING COMMUNICATION IN CONSUMER ETHNOCENTRISM: A STUDY FROM THE RUSSIAN MARKET;224
99.1;ABSTRACT;224
100;SALES MANAGERS’ LEARNING ORIENTATION, SALESPEOPLE GOAL ORIENTATION AND OVERALL ORGANIZATIONAL PERFORMANCE;225
100.1;ABSTRACT;225
101;FIELD SALES MANAGEMENT CONTROL SYSTEMS: INFLUENCE ON SALESPERSONS’ PSYCHOLOGICAL AND BEHAVIORAL RESPONSES;226
101.1;ABSTRACT;226
102;THE IMPACT OF CHANGE IN THE SALES PROCESS ON SALES PERFORMANCE: A MULTI-LEVEL ANALYSIS;227
102.1;ABSTRACT;227
103;A MISSION OF CIVIC ENGAGEMENT: THE EVOLUTION OF A SERVICE LEARNING PROJECT IN MARKETING;228
103.1;ABSTRACT;228
104;DEVELOPING ALTERNATIVE MEASURES FOR SERVICE QUALITY IN HIGHER EDUCATION: EMPIRICAL EVIDENCE FROM THE SCHOOL OF PHYSICAL EDUCATIO;229
104.1;ABSTRACT;229
105;THE GROWTH OF GLOBAL EXPOSURE IN MBA PROGRAMS;230
105.1;ABSTRACT;230
106;CREATIVE LEADERS’ VIEWS ON MANAGING ADVERTISING CREATION;231
106.1;ABSTRACT;231
107;THE EFFECTS OF SPOKESPERSON ACCENT ON ATTITUDE TOWARD ADVERTISING AND BRAND: A HEDONIC VERSUS UTILITARIAN PERSPECTIVE;232
107.1;ABSTRACT;232
108;SHOULD CHARITABLE ORGANIZATIONS EVOKE PERSONAL NOSTALGIA?: EFFECT OF NOSTALGIC APPEALS ON DONATION INTENTIONS.;233
108.1;ABSTRACT;233
109;DOES TABOO ADVERTISING HELP GETTING CONSUMERS’ ATTENTION AND ENHANCING MEMORY?;234
109.1;ABSTRACT;234
110;ADOPTION OF ONLINE DIRECT SALES CHANNEL BY SMALL AND MEDIUM-SIZED ENTERPRISES;235
110.1;ABSTRACT;235
111;THE ROLE OF ESERVICE QUALITY: A WEB2STORE SHOPPING PERSPECTIVE;236
111.1;ABSTRACT;236
112;MARKETING BEHAVIOR ANALYSIS OF DIGITAL PRINTING CHANNELS;237
112.1;ABSTRACT;237
113;PRICE INFORMATION SEARCH AND BARGAINING BEHAVIORS: A SIMULTANEOUS EXAMINATION OF THEIR RELATIONSHIPS AND ANTECEDENTS;238
113.1;ABSTRACT;238
114;THE EFFECTS OF STORE ENVIRONMENT ON SHOPPING BEHAVIOR: NEW INSIGHTS THROUGH THE CONCEPTS OF PERCEIVED CONTROL AND MOTIVATIONAL O;239
114.1;ABSTRACT;239
114.2;INTRODUCTION;239
114.3;THEORETICAL FRAMEWORK;239
114.3.1;Perceived Control and Behavior;239
114.3.2;Shopping Motivational Orientations;240
114.3.3;Perceived Control, Motivational Orientations and Shopping Behavior;241
114.4;METHOD;241
114.4.1;Data;241
114.4.2;Measures and Psychometric Properties;241
114.5;RESULTS;242
114.5.1;Motivational Orientation as a Moderator;242
114.5.2;Pleasure as a Mediator.;242
114.6;CONCLUSION;243
114.7;REFERENCES;243
115;IS VARIETY THE SPICE OF LIFE? MEDIATING FACTOR BETWEEN KNOWELDGE AND UNMET NEEDS;247
115.1;ABSTRACT;247
116;ORGANIZATIONAL INVESTMENTS IN SOCIAL CAPITAL, MANAGERIAL COACHING AND SERVICE EMPLOYEE PERFORMANCE;248
116.1;ABSTRACT;248
117;LINKING HRM PRACTICES AND SERVICE EMPLOYEE PERCEPTIONS OF JOB SATISFACTION TO PERFORM SERVICE QUALITY FOR CUSTOMERS IN CAMBODIA;249
117.1;ABSTRACT;249
117.2;INTRODUCTION;249
117.3;HYPHOTHESIS DEVELOPMENT;249
117.3.1;The Interrelationship among HRM Practices, Job Satisfaction, Service Climate, and Service Quality;249
117.3.2;The Interrelationship among Service Climate, Job Satisfaction, and Service Quality;250
117.3.3;The Interrelationships among Service Quality, Customer Satisfaction, and Customer Loyalty;250
117.4;METHODOLOGY;250
117.4.1;Sample and Questionnaire Design;250
117.5;RESEARCH RESULTS AND ANALYSES;251
117.5.1;Data Aggregation Procedures;251
117.5.2;Constructs and Reliability;251
117.5.3;Confirmatory Factor Analysis and Structural Equation Modeling (SEM);251
117.5.4;Research Findings;251
117.6;DISCUSIONS AND CONCLUSIONS;252
117.7;REFERENCES;252
118;MANAGING THE EMPLOYEE-CUSTOMER RELATIONSHIP FOR SERVICE ADVANTAGE: A VALUEBASED MARKET ORIENTATION APPROACH;254
118.1;ABSTRACT;254
119;CUSTOMERS’ SERVICE EVALUATION: ANTECEDENT EFFECTS OF EMPLOYEES’ CUSTOMER ORIENTATION AND SERVICE ORIENTATION BEHAVIORS;255
119.1;ABSTRACT;255
120;STRATEGIC PROACTIVE OR TACTIC REACTIVE? ---A TYPOLOGY PORTRAIT OF CHINESE EXPORTERS BY EXPORT MOTIVES;256
120.1;ABSTRACT;256
121;GLOBAL ACCOUNT MANAGEMENT COORDINATION: ACCOUNT SELECTION, PERFORMANCE MEASUREMENT, AND BOUNDARY CONDITIONS;257
121.1;ABSTRACT;257
122;RELEVANCE OF CORPORATE BRANDING TO EMPLOYEE LOYALTY: A CROSS COUNTRY STUDY;258
122.1;ABSTRACT;258
123;THE CAPABILITY ANTECEDENTS AND PERFORMANCE EFFECTS OF EXPLORATION AND EXPLOITATION ALLIANCES;259
123.1;ABSTRACT;259
123.2;INTRODUCTION;259
123.3;THEORY AND HYPOTHESES;259
123.3.1;Theoretical Underpinnings;259
123.3.2;The Alliance Capabilities as Antecedents of Exploration and Exploitation Alliances;260
123.3.3;Alliances and Firm Performance;261
123.4;METHOD;261
123.4.1;Sample and Data Collection;261
123.4.2;Measures;261
123.5;ANALYSES AND RESULTS;261
123.5.1;Confirmatory Factor Analysis and Assessment of Reliability and Discriminant Validity;261
123.5.2;Structural Model and Test of Hypotheses;262
123.6;DISCUSSION;262
123.7;REFERENCES;262
124;HOW COMPETITIVE ARE WE? AN ASSESSMENT OF KNOWLEDGE MANAGEMENT IN THE CARIBBEAN;264
124.1;ABSTRACT;264
125;MODELING THE IMPACT OF SALESPERSON ATTITUDES, PERCEIVED NORMS, AND BEHAVIORAL INTENTIONS ON THE GROWTH TRAJECTORY OF NEW PRODUCT;265
125.1;ABSTRACT;265
126;NEW PRODUCT CREATIVITY ORIENTATION: CONCEPTUALIZATION OF CONSUMER’S VIEW OF NEW PRODUCT CREATIVTY;266
126.1;ABSTRACT;266
126.2;INTRODUCTION;266
126.3;RESEARCH OBJECTIVES;266
126.4;CONCLUSION;266
127;INVESTIGATING THE MODERATION EFFECT OF OPINION LEADERSHIP ON LEADING-EDGE USERS’ INNOVATIVENESS;267
127.1;ABSTRACT;267
128;PROMOTION VERSUS PREVENTION APPROACHES IN SAFE DRIVING CAMPAIGNS;268
128.1;ABSTRACT;268
129;DIFFERENCES IN REGULATORY FIT EFFECTS ON COGNITIONS AND BEHAVIOR WHEN MARKETING MESSAGES PERTAIN TO PERSONALLY RELEVANT ISSUES:;269
129.1;ABSTRACT;269
130;REGULATORY FOCUS AND ALTERNATE PROCESSING CONDITONS: ATTRIBUTE IMPORTANCE VERSUS ATTRIBUTE EASE OF IMAGINABILITY;270
130.1;ABSTRACT;270
130.2;INTRODUCTION;270
130.3;THEORY AND HYPOTHESES;270
130.3.1;Regulatory Focus and Imagery Heuristics;270
130.4;STUDY;271
130.5;GENERAL DISCUSSION;272
130.6;LIST OF TABLES;273
130.7;REFERENCES;273
131;CUSTOMERS AS PUBLICS: CONTEMPORARY SERVICE RESEARCH FROM A PUBLIC RELATIONS PERSPECTIVE;274
131.1;INTRODUCTION;274
131.2;RESEARCH QUESTION AND METHODS;274
131.3;FINDINGS AND DISCUSSION;274
131.4;FUTURE RESEARCH;274
132;MODELING SOFT DRINK BUYERS’ PREFERENCES FOR STIMULANT BEVERAGES: EMPIRICAL EVIDENCE FROM AN EMERGING MARKET;275
132.1;ABSTRACT;275
133;A STUDY OF OUTSHOPPING DETERMINANTS: MEDIATING EFFECT OF SHOPPING ENJOYMENT;276
133.1;ABSTRACT;276
134;CUSTOMER VALUE PERCEPTIONS IN GLOBAL BUSINESS MARKETS: EXPLORING THE STRATEGIC POTENTIAL FOR STANDARDIZATION;277
134.1;ABSTRACT;277
135;RE-ENGINEERING A REVERSE SUPPLY CHAIN FOR PRODUCT RETURNS SERVICES;278
135.1;ABSTRACT;278
135.2;INTRODUCTION;278
135.3;PRODUCT RETURNS SERVICES;278
135.4;REVERSE LOGISTICS;279
135.5;CASE STUDY OF A DIRECT RETAILER’S PRODUCT RETURNS PROCESS;279
135.5.1;Computer Simulation Modeling Methodology;280
135.5.2;The Direct Retailer’s Current Product Returns Process;280
135.5.3;The Direct Retailer’s Proposed Product Returns Process;280
135.5.4;Comparison of Current and Proposed Product Returns Processes;280
135.5.5;Comparison Results for Simulation Models of Current and Proposed Product Return Operations;281
135.6;SUMMARY AND CONCLUSIONS;281
135.7;REFERENCES;282
136;TRANSPARENCY OF SCM-ETHICS;283
136.1;ABSTRACT;283
137;DEVELOPING NEW SERVICES IN COMMONWEALTH COUNTRIES: A CROSS-NATIONAL COMPARISON;284
137.1;ABSTRACT;284
138;THE MODERATING EFFECT OF SELF DIRECTED LEARNING (SDL) ENVIRONMENT ON THE RELATIONSHIP BETWEEN BOREDOM PRONENESS AND PERFORMANCE;285
138.1;ABSTRACT;285