Buch, Englisch, 288 Seiten, Format (B × H): 160 mm x 231 mm, Gewicht: 476 g
Reihe: Wiley Finance Editions
Buch, Englisch, 288 Seiten, Format (B × H): 160 mm x 231 mm, Gewicht: 476 g
Reihe: Wiley Finance Editions
ISBN: 978-1-118-85300-9
Verlag: WILEY
Crowdsource funding is the new way to finance start-ups in a networked world
Entrepreneurs, small business owners, investors, artisans, or those who merely have a good idea for a business venture have a new and attainable means of securing capital to grow their dreams. Gone are the days when the only options to raise funds for a new business were venture capitalists, angel investors, or Wall Street. Web-based crowdfunding services are now plentiful and offer a variety of options for the aspiring entrepreneur. However, these services are not typically as well-understood as the more traditional means of raising capital.
In The Crowdsource Funding Services Handbook, author Jason R. Rich offers a step-by-step overview of the various crowdsource funding services available on the Web, as well as the necessary documentation required to launch a successful crowdfunding campaign.
* Contains details on how to evaluate and select the best online platform for crowdfunding efforts
* Provides details on creating a business plan to the specifications require to raise capital via crowdfunding
* Provides an overview of the financial projections that will be required for a crowdfunding initiative
* Proposes a specific approach to creating a "pitch video" to succeed with a crowdsource funding campaign
The Crowdsource Funding Services Handbook is a thorough, well-developed resource for those seeking to raise capital to start a business or fund the development of an innovative idea. Author and crowdfunding expert Jason R. Rich provides this definitive, hands-on guide to raising capital in the new economy.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Acknowledgments ix
About the Author xi
Introduction xiii
Chapter 1 How Crowd Funding Works: The Basics 1
Chapter 2 What Types of Businesses, Projects, and Inventions Can Get Funded 15
Chapter 3 Introduction to Crowd Funding Platforms and Services 29
Chapter 4 Preplanning Your Crowd Funding Campaign 51
Chapter 5 Crunching the Numbers 65
Chapter 6 Targeting Your Backers and Supporters 79
Chapter 7 Producing Your Promotional Video 89
Chapter 8 Promoting Your Campaign 105
Chapter 9 Interacting with Your Backers Using a Blog 123
Chapter 10 Getting the Help You Need 133
Chapter 11 You've Reached Your Funding Goal--Now What? 141
Chapter 12 Get Started Using Kickstarter.com 149
Chapter 13 Interviews with Crowd Funding Experts 163
Chapter 14 Crowd Funding Experts Share Their Secrets 197
Chapter 15 Experienced Crowd Funders Share Their Secrets 225
Index 253
