Reis Pinheiro Social Network Analysis in Telecommunications

1. Auflage 2011
ISBN: 978-1-118-01094-5
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 304 Seiten, E-Book

Reihe: SAS Institute

A timely look at effective use of social network analysis withinthe telecommunications industry to boost customer relationships
The key to any successful company is the relationship that itbuilds with its customers. This book shows how social networkanalysis, analytics, and marketing knowledge can be combined tocreate a positive customer experience within the telecommunicationsindustry.
* Reveals how telecommunications companies can effectivelyenhance their relationships with customers
* Provides the groundwork for defining social networkanalysis
* Defines the tools that can be used to address social networkproblems
A must-read for any professionals eager to distinguish theirproducts in the marketplace, this book shows you how to get it doneright, with social network analysis.

Autoren/Hrsg.

Reis Pinheiro, Carlos Andre

Inhaltsverzeichnis

Foreword.
Preface.
Acknowledgments.
Part I: Foundation of Social Network Analysis.
Chapter 1: An Introduction to Social Network Analysis.
Chapter 2: Formal Methods for Network Analysis.
Chapter 3: Theoretical Foundation.
Chapter 4: Measures of Power and Influence.
Part II: Social Network Analysis Case Study.
Chapter 5: Telecommunications Environment.
Chapter 6: Social Network Modeling.
Chapter 7: Assessing the Social Network Model.
Chapter 8: Evaluating the Business Results.
Chapter 9: Final Remarks for the Case Study.
Part III: SAS Capabilities for Social NetworkAnalysis.
Chapter 10: Basic Statistics.
Chapter 11: Overview of the Link Analysis Node.
Chapter 12: Visualization Capabilities for Social NetworkAnalysis.
Chapter 13: A Note about OPTGRAPH.
Bibliography.
About the Author.
Index.

Über Autor(innen)

CARLOS ANDRE REIS PINHEIRO has conducted over the last two years postdoctoral research in social network analysis at the School of Computing, Dublin City University (DCU), Ireland. He holds a doctoral degree in computer science from Federal University of Rio de Janeiro, Brazil. Before joining DCU, he did postdoctoral research in optimization at Instituto Nacional de Matemática Pura e Aplicada (IMPA) in Brazil, one of the most prestigious mathematical institutes in the world. He has been with Oi, the largest telecommunications company in Brazil, since 2000. He has published several papers in international journals and has also written four books that focus on the Internet, database, Web warehousing, and analytical intelligence.