Ralph / Graham MMS

Technologies, Usage and Business Models
1. Auflage 2004
ISBN: 978-0-470-86117-2
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 382 Seiten, E-Book

MMS has evolved from the huge popularity of the SMS text servicefor GSM networks. It is a departure from the transport mechanismused for SMS (which is based on the GSM signalling channels) to theuse of IP to transport messages within the MMS network. To this endMMS has similarities with Internet email and standard IETFprotocols. As with any new technology it is difficult to accuratelypredict the position within the next 5 years, although based onprevious experience with WAP and SMS it would be fair to say thatthese protocols will increase in usage over the next 5 years andbecome legacy for a further 5 years following which, users willmigrate onto the next wave of messaging. Significant revenue growthand data usage is expected to be driven by consumer usage of MMS.
But MMS technology offers more than just a broadening of messagecontent. With MMS, it is not only possible to send your multimediamessages from one phone to another, but also from phone to email,and vice versa. This feature dramatically increases thepossibilities of mobile communication, both for private andcorporate use.
Multimedia messaging will reshape the landscape of mobilecommunication, making it more personal, more versatile, and moreexpressive than ever before.
MMS:
* Is the first book to address how MMS (and the use of IP totransport messages) will affect existing infrastructure andbusiness models
* Covers the fundamental changes to mail and billing systems
* Includes future recommendations, such as interoperability andevolution
* Presents an overview of the MMS technology components
Drawing on the authors hands-on experience in the implementationof MMS technology (developing, billing and delivering services) atBT, this innovative book will appeal to engineering managers,network operators, market analysts, business decision makers,content providers and operator organizations.

Autoren/Hrsg.

Ralph, Daniel

Graham, Paul

Inhaltsverzeichnis

About the Authors.
How This Book Is Organized.
Acknowledgements.
PART I: MOBILE MESSAGING BUSINESS CHALLENGES.
1. Multimedia Messaging Overview.
2. The Multimedia Messaging Value Chain.
PART II: THE TECHNOLOGIES OF MULTI MEDIA MESSAGING.
3. A Standards-based Approach.
4. Application Layer.
5. Network Layer.
PART III: MULTI MEDIA MESSAGING SERVICES TODAY AND TOMORROW.
6. Multimedia Messaging Services Today and Tomorrow.
7. Future Recommendations.
Table of Infrastructure, Content and Software Vendors.
Glossary.
Standards and Specifications.
Websites.
Industrial Fora, Regulatory Organizations and Other RelevantInitiatives.
References.
Index.

Über Autor(innen)

Daniel Ralph is an engineering manager at BtexactTechnologies, where he is responsible for a number of projects inthe mobile applications arena. He currently consults andproject-manages application development, application integrationand systems migration, and is also interested in the widercommercial, social and political implications association with theimpact of knowledge society.
Daniel received his masters degree in TelecommunicationsEngineering at University College London. He also holds a BSc(Hons)in Computer Science from the Open University. He is a member of theBritish Computer Society and is a chartered engineer. He hasauthored a number of journal papers and presented at conferences onthe subject of delivering services via mobility portal andtechnologies of the mobile internet.
Paul Graham is an engineering manager at eServGlobal,where he is responsible for a number of projects associated withthe development of Intelligent Network Services and mobileapplications.
Paul received his master's degree in TelecommunicationsTechnology at Aston University. He also holds a BEng in Electronicsfrom Southampton University. He is a member of the IEE and has vastexperience in the telecommunications industry, having served threeyears at BT's research facility at Martlesham Health (nearIpswich), followed by five years working for G8 Labs/eServGlobal.This includes periods working for Stratus, Ascend and LucentTechnologies in the USA and throughout Europe. His currentinterests include next-generation Internet services and mobileservices. He specializes in billing systems and data services.