Rajagopal Epistemological Attributions to Entrepreneurial Firms

Linking Organizational Design and Operational Efficiency
1. Auflage 2021
ISBN: 978-3-030-64635-6
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 149 Seiten

Reihe: Progress in Mathematics

This book endorses entrepreneurial philosophies and develops a conceptual thinking for redefining organizational design to achieve operational efficiencies. It aims at bridging entrepreneurial theories with strategies in practice. The book discusses entrepreneurial business modeling by mapping the entrepreneurial mindset and analyzing cognitive inputs to drive entrepreneurial efficiencies. This book also discusses effectiveness of marketing strategies, causes, and effects of marketing strategies on entrepreneurial performance, organizational design practices, and design-to-market concept in the context of contemporary organizational and operational designs.

Zielgruppe

Research

Autoren/Hrsg.

Rajagopal, Ananya

Inhaltsverzeichnis

Chapter 1 Understanding Micro- and Small Enterprises.- Chapter 2 Review of entrepreneurial epistemologies.- Chapter 3 Contemporary Entrepreneurial Practices.- Chapter 4 Entrepreneurship and Markets.- Chapter 5 The Entrepreneurial Road Ahead.-  Index.

Über Autor(innen)

Ananya Rajagopal holds Ph.D. in Administration with focus on Entrepreneurship and Marketing Strategies from EGADE Business School. She has published several papers in international journals of repute and contributed research works in international conferences and edited books. She currently holds the position of Research Professor at Anáhuac University, Mexico.