Buch, Englisch, 592 Seiten, Format (B × H): 279 mm x 218 mm, Gewicht: 1642 g
ISBN: 978-1-119-85993-2
Verlag: John Wiley & Sons Inc
Introduction to Information Systems, 9th Edition delivers an essential resource for undergraduate business majors seeking ways to harness information technology systems to succeed in their current or future jobs. The book assists readers in developing a foundational understanding of information systems and technology and apply it to common business problems.
This International Adaptation covers applications of the latest technologies with the addition of new cases from Europe, Middle East, Africa, Australia, and Asia-Pacific countries. It focuses on global business environment for students to understand the norms of using technology while operating on online platforms for exploring new avenues in different geographical locations. The book includes real business scenarios of how latest technologies such as Big Data, Cloud Computing, Blockchain, and IoT are perceived and adopted across countries. New cases highlight key technology issues faced by organizations such as designing and implementing IT security policies, dealing with ethical dilemma of securing customer data, moving IT infrastructure to cloud, and identifying how AI can be used to improve the efficiency of business operations.
Autoren/Hrsg.
Weitere Infos & Material
Preface v
1 Introduction to Information Systems 1
2 Organizational Strategy, Competitive Advantage, and Information Systems 34
3 Ethics and Privacy 70
4 Information Security 91
5 Data and Knowledge Management 124
6 Telecommunications and Networking 163
7 E-Business and E-Commerce 197
8 Wireless, Mobile Computing, and Mobile Commerce 232
9 Social Computing 264
10 Information Systems within the Organization 296
11 Customer Relationship Management and Supply Chain Management 320
12 Business Analytics 353
13 Acquiring Information Systems and Applications 386
14 Artificial Intelligence 410
Technology Guide 1 Hardware 451
Technology Guide 2 Software 469
Technology Guide 3 Cloud Computing 477
Appendix Apply the Concept Activities 504
Company Index 551
Subject Index 558
